I have over 30 years of teaching experience at SETU, with a primary focus on our marketing programmes based in Carlow. Throughout this time, I have delivered a wide range of modules across both undergraduate and taught postgraduate levels, including Marketing Principles, Consumer Psychology, Sponsorship, Marketing Research, and Sustainable Marketing.
My current teaching and supervision responsibilities centre on undergraduate Marketing Research and Research Methods, as well as the supervision of final-year students across the Marketing, Digital Marketing, and Sports Management & Coaching programmes. I also serve as academic lead for the Work Placement module within our marketing programmes.
In addition to my teaching role, I have played a key role in the development of our digital marketing offerings at both undergraduate and postgraduate levels. I have served as Programme Director for the MSc in Digital Marketing & Analytics, the BSc in Digital Marketing with Analytics, and the Bachelor of Business in Marketing.
