Skip to main content

What is the Course about?

Examining how digital, web and social media technologies are used to deliver innovative business solutions, and how data analysis is at the heart of all successful marketing, this cutting-edge degree provides an ideal space to explore the customer and commercial focus of marketing, the creativity of design and digital technology, and the analytical world of data.

An emphasis on professional practice, client company projects and a semester-long work placement or study abroad option provides a stimulating learning environment.

Course Structure

This three year degree focuses on continuous assessment methods and practical client-based projects that build your knowledge and skills each year. Along with a work placement or study abroad semester in Year 3, emphasis is placed on problem solving and teamwork and developing career- ready graduates.

Is this course for you?

If you have a curious mind and want to know how successful marketing campaigns are created; have an interest in design, web, and social media; want a degree that allows you develop your creative and problem-solving skills, and a career where no two days are the same, then digital marketing with analytics is the degree for you.

Special Features:

  • A semester-long work placement or study abroad option in Year 3 promoting work-based learning.
  • Working with client organisations to devise creative marketing solutions.
  • Wide range of elective subjects allows students to customise Years 3 of their studies.
  • Industry guest speakers bring the experience of marketing professionals and latest developments right into the classroom.

Follow SETU in Carlow Marketing on Social Media

Year 1

Module Name Semester
Professional Writing and Research in the Digital Age (M) Semester1
Fundamentals of Marketing (M) Semester1
Introduction to Digital Marketing (M) Semester1
Introduction to Digital Media Design (M) Semester1
Information Technology (M) Semester1
Introduction to Finance for Marketing (M) Semester2
Contemporary Marketing Practice (M) Semester2
Creative Digital Media (M) Semester2
Introduction to Data Analysis for Digital Marketing (M) Semester2
Social Media Marketing (M) Semester2

M is a mandatory subject - E is an elective subject

Year 2

Module Name Semester
Content Writing (M) Semester1
Integrated Marketing Communications (M) Semester1
SEO and Search Engine Marketing (M) Semester1
Web Design and UX (M) Semester1
Consumer Psychology and Behaviour (M) Semester1
Finance for Marketing (M) Semester2
Marketing Research (M) Semester2
Digital Analytics and CRM (M) Semester2
Law and Regulation in the Digital Economy (M) Semester2

M is a mandatory subject - E is an elective subject

Year 3

Module Name Semester
Business Finance (M) Semester1
Creative Video (E) Semester1
Marketing for Services (M) Semester1
Data Reporting for Digital Marketing (M) Semester1
Professional Selling (M) Semester1
Shopper Category Management (E) Semester1
Sustainable Marketing (E) Semester1
Event Management (E) Semester1
Work Placement (E) Semester2
Strategic Service and CX Excellence (E) Semester2
Specialist Areas in Public Relations (E) Semester2
Study Semester Abroad (E) Semester2
Marketing Internship Project (E) Semester2
New Product Innovation (E) Semester2

M is a mandatory subject - E is an elective subject

What are the minimum entry requirements?

  • 5O6/H7
  • English or Irish at O6/H7
  • Mathematics at O6/H7

What follow-on study opportunities are available?

Graduates of the Digital Marketing with Analytics Level 7 degree course have the option to progress to Year 4 of Digital Marketing with Analytics Level 8 within SETU in Carlow or elsewhere.

What will I be able to do when I finish the course?

Digital Marketing is essential in: entrepreneurial start-ups and hightech multinationals; sporting governing bodies and charitable not-for-profits; private industry and public services.

Career opportunities include: the creative world of advertising and design; the commercial world of sales and building market share; the technological side of web design, SEO & SEM, and the analytical use of data to devise successful marketing strategies.


Course Leader

Dr Denise Earle

Lecturer -

Call: +353599175000

Email: [email protected]