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What is the Course about?

Examining how digital, web and social media technologies are used to deliver innovative business solutions, and how data analysis is at the heart of all successful marketing, this cutting edge degree provides an ideal space to explore the customer and commercial focus of marketing, the creativity of design and digital technology, and the analytical world of data.

An emphasis on professional practice, client company projects and a semester-long work placement or study abroad option provides a stimulating learning environment.

Course Structure

This four year degree focuses on continuous assessment methods and practical client-based projects that build your knowledge and skills each year. Along with a work placement or study abroad semester in Year 3, emphasis is placed on problem solving and teamwork and developing career-ready graduates.

Is this course for you?

If you have a curious mind and want to know how successful marketing campaigns are created; have an interest in design, web, and social media; want a degree that allows you develop your creative and problem solving skills, and a career where no two days are the same, then digital marketing with analytics is the degree for you.

Special Features:

The BSc (Hons) in Digital Marketing with Analytics programme has received accreditation from the Institute of Analytics, which is an International Professional Body for Analytics & Data Science professionals. Receiving this accreditation means we have gained global recognition that our programme meets the highest global academic, professional and ethical standards set by the IoA. Students, universities and employers can be confident in the quality of education we provide, which should help students gain a competitive edge in the data age.

  • A semester-long work placement or study abroad option in Year 3 promoting workbased learning.
  • Working with client organisations to devise creative marketing solutions.
  • Wide range of elective subjects allows students to customise Years 3 & 4 of their studies.
  • Industry guest speakers bring the experience of marketing professionals and latest developments right into the classroom.

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Year 1

Semester 1 Semester 2
Professional Writing and Research in the Digital Age (M) Introduction to Finance for Marketing (M)
Fundamentals of Marketing (M) Contemporary Marketing Practice (M)
Introduction to Digital Marketing (M) Creative Digital Media (M)
Introduction to Digital Media Design (M) Introduction to Data Analysis for Digital Marketing (M)
Information Technology (M) Social Media Marketing (M)

M is a mandatory subject - E is an elective subject

Year 2

Semester 3 Semester 4
Content Writing (M) Finance for Marketing (M)
Integrated Marketing Communications (M) Marketing Research (M)
SEO and Search Engine Marketing (M) Digital Analytics and CRM (M)
Web Design and UX (M) Law and Regulation in the Digital Economy (M)
Consumer Psychology and Behaviour (M)

M is a mandatory subject - E is an elective subject

Year 3

Semester 5 Semester 6
Business Finance (M) Work Placement (E)
Creative Video (E) Strategic Service and CX Excellence (E)
Marketing for Services (M) Specialist Areas in Public Relations (E)
Data Reporting for Digital Marketing (M) Study Semester Abroad (E)
Professional Selling (M) Marketing Internship Project (E)
Shopper Category Management (E) New Product Innovation (E)
Sustainable Marketing (E)
Event Management (E)

M is a mandatory subject - E is an elective subject

Year 4

Semester 7 Semester 8
New Media Ethics (E) Sales Management (E)
Contemporary Issues in Digital Marketing (M) Strategic Service and CX Excellence (E)
ECommerce (M) Advanced Data Analysis for Digital Marketing (M)
International Marketing Strategy (M) Business to Business Marketing (M)
Marketing Management (M) Brand Management (M)
Shopper Category Management (E) Digital Marketing Planning (M)
Sustainable Marketing (E) New Product Innovation (E)
Event Management (E)

M is a mandatory subject - E is an elective subject

What are the minimum entry requirements?

  • 2H5 &4O6/H7
  • English or Irish O6/H7
  • Mathematics O6/H7

What follow-on study opportunities are available?

Graduates of the BSc (Hons) in Digital Marketing with Analytics can apply to the Masters in Digital Marketing with Analytics, and the Masters in Interaction Design at SETU Carlow. Graduates can also consider research masters options at SETU Carlow, along with other postgraduate opportunities in Ireland and abroad.

What exemptions will I receive?




What will I be able to do when I finish the course?

Digital Marketing is essential in: entrepreneurial start-ups and hightech multinationals; sporting governing bodies and charitable not-for-profits; private industry and public services.

Career opportunities include: the creative world of advertising and design; the commercial world of sales and building market share; the technological side of web design, SEO & SEM, and the analytical use of data to devise successful marketing strategies.


Course Leader

Dr Denise Earle

Lecturer -

Call: +353599175000

Email: [email protected]