If you have any questions about this programme, please contact the Faculty of Arts & Humanities support team at [email protected].
Applications open date: 15 June, 2026. Applications closing date: 31 July, 2026 at 17:00.
The Bachelor of Business (BBus) in Hospitality and Tourism Management (Level 7) is a part-time 3.5-year, work-integrated, hybrid delivery degree programme designed to integrate structured higher education with sustained paid employment in the hospitality and tourism sector. The programme develops specialised knowledge, applied managerial capability, and supervisory competence appropriate to operational and middle-management roles within hospitality and tourism enterprises.
Unique Features
Work-Integrated Learning (WIL) is a central pedagogical feature of the programme and is embedded throughout the curriculum through a structured sequence of WIL and Professional Development modules. WIL integrates academic learning with authentic workplace experience, enabling students to apply theoretical knowledge within professional hospitality and tourism contexts. The programme adopts a developmental approach to WIL, supporting students in progressively building professional competencies, reflective practice, and industry engagement across the duration of the programme.
Funding
Subject to eligibility funding may be available through either:
The programme adopts a hybrid delivery model combining scheduled face-to-face learning with structured synchronous and asynchronous online engagement. Across Years 1–3, students attend 12 days on campus and 12 days online annually (six hours per day), typically scheduled on Mondays to accommodate full-time employment. This flexible structure supports access for non-traditional and mature learners, enabling participants to earn a salary while undertaking a professionally recognised business degree.
Bachelor of Business Hospitality and Tourism Management Flyer
Semester 1
Foundations for Learning and Communication
Management Principles for Hospitality and Tourism
Semester 2
Customer Experience Management for Hospitality and Tourism
Career & Professional Development Hospitality & Tourism
Semester 3
Work Integrated Learning and Professional Development 1
Semester 4
Media, Storytelling & Community Representation in Hospitality and Tourism
Accounting for Hospitality and Tourism
Semester 5
Digital Marketing for Hospitality and Tourism
Entrepreneurship, Creativity and Innovation for Hospitality and Tourism
Semester 6
Work-Integrated Learning and Professional Development 2
Semester 7
Revenue Management Optimisation for Hospitality and Tourism
Human Resource Management for Hospitality and Tourism
Semester 8
Leadership for Hospitality and Tourism
Sustainability in Hospitality and Tourism
Semester 9
Work-Integrated Learning and Professional Development 3
Semester 10
Challenge-based Hospitality and Tourism Capstone Project
The minimum entry requirements for the programme are Leaving Certificate with at least 5 Subjects 06/H7, or greater, of which one must be Irish or English at a minimum of O6/H7, or equivalent. Applicants who do not immediately meet the entry requirements on the basis of certified learning, but who have equivalent experiential learning or a combination of experiential and certified learning, may be considered for entry under the SETU Recognition of Prior Learning Policy.
Applicants whose first language is not English must meet the SETU English language requirements for undergraduate study.
In addition, applicants should have a minimum of one-year work experience in the hospitality and tourism industry. It is a requirement that students be in paid employment in the Hospitality and Tourism industry, ideally full-time employment, for the duration of the programme. Applicants must demonstrate the support from their workplace in facilitating them in undertaking the programme. The workplace will be required to allocate a staff member, ideally the applicant/student’s line manager or another member of management, to support the student during the programme.
On successful completion of the BBus in Hospitality and Tourism Management, learners may transfer into year four of BA (Hons) in Hospitality Management (Level 8) or equivalent programme.
Positioned at Level 7 on the National Framework of Qualifications (NFQ), the programme develops specialised knowledge, applied managerial capability, and supervisory competence appropriate to operational and middle-management roles within hospitality and tourism enterprises. The curriculum is designed to progressively develop leadership capability, interpersonal and customer engagement expertise, operational and commercial management competence, and sustained personal and professional growth across the duration of the programme. It also provides structured progression routes to Level 8 qualifications.
