This module will provide participants with methodologies to undertake business planning and project implementation aimed at delivering desired results. Participants will be able to estimate project duration and associated costs and develop skills necessary to plan, control, monitor project schedules and manage human resources. The challenge of converting to organic and biological production and successfully planning this transition will be discussed and explained. The principles of marketing and how these can be applied successfully in the Irish and European marketplace will be reviewed. Factors influencing the consumer buying process, identifying appropriate markets, new product development and associated marketing mix elements, including targeted communications using online platforms will be addressed.
Business planning and project design: work breakdown structure, critical path network, project risk management, change management, and quality control.
Project cost measurement and management using the concept of earned value.
Managing a project team – leadership, resource allocation, administration, the role of the project manager, project completion and handover
Consumer and organisational buying behaviour: factors impacting consumer, household and organisational buying behaviour; steps in the buying process; the concept of derived demand.
Market research into market segmentation, positioning and branding strategies.
The Marketing Mix – co-ordinating product, pricing, distribution and promotional strategies for effective marketing campaigns
Discounted / Part-Funded Places Through NOTS: Eligible participants in Ireland can avail of a 50% cost reduction on course fees through our MSc course partners National Organic Training Skillnet. Contact NOTS by calling 071 9640688 or email [email protected] for more information on eligibility for these reduced fees.
Applicants for the Certificate in Project Management and Marketing should hold a National Framework of Qualifications (NFQ) Level 8 honours degree in Agri-business and Rural Enterprise, Agriculture, Environmental and Land Science, or other Science-related discipline. Where the demand exceeds the places available, offers will be made in rank order based on applicants’ Grade Point Average (GPA).
Applicants who do not hold a degree in the cognate areas specified but who have relevant industry or practical experience in agriculture or biological systems, or same in conjunction with a Level 8 degree in a non-cognate area may be considered for entry under SETU’s Recognition of Prior Learning (RPL) mechanism. In the case of candidates with qualifications in non-cognate disciplines equal weighting will be given for GPA qualifications (50%) and a selection interview (50%) to assess prospective candidate’s aptitude and experience relevant to the certificate programme.
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