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Rachel O'Dowd is a lecturer in Marketing at Waterford Institute of Technology since 1997.  She specialises in teaching Public Relations at undergraduate and postgraduate level and Rural Entrepreneurship to Land Sciences students. 

Rachel won the WIT Teaching Excellence Award in 2010.   In 2014 she mentored the student winner of the National Alltech Innovation Awards.  More recently she has mentored two student finalists in the National Innovation Arena Awards which will be held at the National Ploughing Championships in September, 2015.

1997 – to date     Waterford Institute of Technology


Main Subjects Taught                                 Level                     Courses


Public Relations                                           Masters               MA in Management of Education

                                                                                                   MA in Arts & Heritage Management

                                                                                                   PG Diploma in Enterprise Development

                                                                       Degree                BBS (Hons)

                                                                                                   BA in Marketing

                                                                                                   BSc (Hons) in Land Management


Entrepreneurship                                        Degree                  BSc in Agriculture

                                                                                                    BSc (Hons) in Land Management

                                                                                                    BSc (Hons) in Agricultural Science



Marketing for Small Businesss                   Degree                  BSc in Agriculture

                                                                                                     BSc in Horticulture                                                                                                                                                BSc (Hons) in Land Management   

                                                                                                     BSc (Hons in Agricultural Science)


Executive Education Courses Delivered


2012/2013           PG Diploma in Innovation & PG Diploma in Enterprise Development

Workshops in Presentation Skills;  Influencing & Communication Skillls; Public Relations



1999 - 2013       South East Enterprise Platform Programme

Workshops in Public Relations & Reputation Management


2008                   Mergo Tourism Networks

Workshops in Public Relations


Non-lecturing Duties

Mentor on the South East Enterprise Platform Programme; PG Diploma in Enterprise Development


Thesis Supervisor on the MA in Management of Education; MA in Arts & Heritage Management