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What is the Course about?

Tourism is one of Ireland's most important and growing economic sectors, supporting jobs on both national and international level. Festivals and events are critical for tourism growth as they specifically attract both domestic and overseas visitors to Ireland and contribute significantly to the economy every year. Event management has become an integral element of the Irish tourism offering. Demand is growing for high-calibre graduates who have the necessary skills to develop their careers in this exciting industry.

Course Structure

The course combines tourism and event modules with a strong business, entrepreneurial and research focus. From project management, to designing websites, to understanding key management issues relating to events in the tourism sector, this course equips students with the required knowledge and skill set to develop careers in this area.

Is this course for you?

If you are interested in a career in an exciting and dynamic industry where your contribution can make a difference, then Tourism and Event Management may be the course for you.

Special Features:

  • Practical skills gained through multiple site visits to key cultural, festival and tourist attractions.
  • A semester-long work placement or study abroad option in Year 3, further enhancing your career prospects and promoting work-based learning.
  • Substantive work placement that will bring students in direct contact with key organisations in the Tourism and Event Management sectors.
  • Digital and analytical skills acquired in key communication areas such as marketing, project management and research.
  • Certificate in Regional Tour Guiding (Fáilte Ireland recognised) after Year 2.
  • Exit Awards: Higher Certificate in Business in Tourism and Event Operations (NFQ Level 6) after Year 2.

Year 1

Module Name Semester
Academic and Professional Skills (M) Semester1
Digital Skills (M) Semester1
Irish Natural Heritage and Landscape (M) Semester1
Principles of Event Management (M) Semester1
Statistics and Forecasting (M) Semester1
Introduction to Tourism (M) Semester2
Customer Service in Practice (M) Semester2
Event Management (M) Semester2
Investment Maths (M) Semester2
Irish Cultural Heritage (M) Semester2

M is a mandatory subject - E is an elective subject

Year 2

Module Name Semester
Tourism Elements (M) Semester1
Digital Technologies (M) Semester1
Event Planning (M) Semester1
Introduction to Marketing (M) Semester1
Irish Folklore and Tradition (M) Semester1
Event Operational Control (M) Semester2
Built Heritage Appreciation (M) Semester2
Event Sustainability (M) Semester2
Irish Tour Guiding (M) Semester2
Marketing Mix (M) Semester2

M is a mandatory subject - E is an elective subject

Year 3

Module Name Semester
Applied Research Skills (M) Semester1
Financial Management (M) Semester1
International Tourism and Destination Management (M) Semester1
Law and Regulations for Tourism and Event Management (M) Semester1
Contemporary Irish Literature (E) Semester1
People Management (E) Semester1
Placement Preparation and Practice (M) Semester2

M is a mandatory subject - E is an elective subject

What are the minimum entry requirements?

  • 5O6/H7
  • English or Irish O6/H7
  • Mathematics: O6/H7

What follow-on study opportunities are available?

Graduates of this course can progress to (NFQ Level 8) in Tourism and Event Management Year 4.

What exemptions will I receive?




What will I be able to do when I finish the course?

Students on this course will develop strong management skills in the context of tourism and event management, enabling them to take up full-time positions in a diverse range of careers such as:

  • festival manager
  • event organiser
  • marketing executive
  • tourism executive
  • event planner
  • fund raising officer
  • entrepreneur.