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What is the Course about?

The field of sports management and coaching is changing rapidly. Professional sporting bodies require management and coaching staff to have an excellent understanding of their chosen sport, as well as strong business skills.

On completion of the course, students will have a detailed understanding of:

  • Player Development
  • Coach Education
  • Strength and Conditioning
  • Sport Finance
  • Sport Media and Marketing

Students will also have the opportunity to take elective modules in key areas such as:

  • Performance Analysis
  • Sport Psychology
  • Adapted Physical Activity.

Course Structure

Applicants can apply for both the 3 & 4 year options via the CAO application process;

  • 4 Year, SE909 BA (Honours) Sport Management and Coaching (NFQ Level 8), and,
  • 3 Year, SE931 BA Sports Coaching and Business Management (NFQ Level 7)

Both courses run concurrently for the first three years (1 group of students)

Is this course for you?

This course is suitable for anyone who has an interest in football, both playing and coaching or in the business and administration side of sport. It is open to students of all playing and coaching abilities - not just elite athletes and coaches.



Special Features:

  • FAI; This is the only degree course delivered in Ireland in partnership with the Football Association of Ireland (FAI). This provides students with access and opportunities to Advanced Coach Education licences (Uefa B), FAI mentors and practical based coaching and work placement opportunities in multiple FAI departments.
  • Train - Play - Coach - Study; This programme enables students to continue to train and play the game, while developing and gaining qualifications as a coach alongside studying to attain a degree qualification. There is a large practical component to the programme with students active in 3 - 6 sessions per week, as part of Fitness Testing, Analysis, S&C, Player Development and Coach Education modules.
  • Work Placement; students have the option to undertake a 10 - 12 week, full time Work Placement in Semester 2 of year 3 of the programme. Providing an opportunity for students to get invaluable experience and hands-on practise in the industry. This work placement can be completed in Ireland or overseas.
  • Advanced Coach Education; students will have the opportunity to attain the Uefa C and Uefa B licences while studying on the programme. The Uefa B can be taken in elective modules in year 3 or 4 of the programme.
  • Performance Analysis; students will have the opportunity to use systems and software such as NAC Sport, HUDL, Sportscode with on- and off-site access and licenses provided as part of the programme.
  • SETU Kilkenny Road Campus - Sport Centre; including elite sports gym, student gym, full size sports hall, exercise studio, spin studio, full size Fifa All Weather pitch and multiple international standard dressing rooms.
  • SETU South Sports Campus; includes six full-size playing pitches, comprising one all-weather 4G GAA pitch, one grass GAA pitch, two grass football pitches and two grass rugby pitches with 400Metre running track and supported by an analysis suite, canteen and international standard dressing rooms.
  • Student-Athlete Supports; Students on the programme have access to physio services, scholarship opportunities (Elite, Gold, Silver) and additional athlete activities (Yoga, Pilates, Spinning, Swimming).
  • SETU Carlow FC Playing Pathways'; SETU Carlow FC field a Womens and x3 Mens, 11 -aside teams in FAI Colleges and Universities League and Cup competitions. Our Men's and Women's teams both compete in the Premier Divisions of their respective comps both have had multiple successes. SETU Carlow have also had over 30 student-athletes (male and female) represent Ireland at the World University Games over the last decade (Kazan 2013, Gwangju 2015, Taipei 2017, Naples 2019).

Year 1

Module Name Semester
Professional Writing and Research in the Digital Age (M) Semester1
Applied Anatomy and Sport Physiology (M) Semester1
Information Technology (M) Semester1
Introduction to Coaching Pedagogy (M) Semester1
Player Development 1 - Football (M) Semester1
Applied Anatomy and Sport Physiology 2 (M) Semester2
Coach Education 1 - Football (M) Semester2
Foundations of Sport Management (M) Semester2
Introduction to Accounting for Sport (M) Semester2
Player Development 2 - Football (M) Semester2

M is a mandatory subject - E is an elective subject

Year 2

Module Name Semester
Accounting for Sport (M) Semester1
Coach Education 2 - Football (M) Semester1
Injury Prevention and Recovery Strategies in Sport (M) Semester1
Player Development 3 - Football (M) Semester1
Sports Marketing (M) Semester1
Strength and Conditioning (M) Semester2
Coach Education 3 - Football (M) Semester2
Finance for Sport 1 (M) Semester2
Player Development 4 - Football (M) Semester2
Sports Economics (M) Semester2

M is a mandatory subject - E is an elective subject

Year 3

Module Name Semester
Sponsorship in Sport (M) Semester1
Finance for Sport 2 (M) Semester1
Fitness Testing and Load Monitoring in Sport (M) Semester1
People Management Skills (Sports) (M) Semester1
Coach Education 4 - Football (E) Semester1
Community Sport and Social Inclusion (E) Semester1
Player Development 5 - Football (E) Semester1
Sports Performance Analysis (E) Semester1
Work Placement (E) Semester2
Study Semester Abroad (E) Semester2
Introduction to Data Analysis for Sport (E) Semester2
Operations Management (Sport) (E) Semester2
Sports Internship Project (E) Semester2

M is a mandatory subject - E is an elective subject

What are the minimum entry requirements?

  • 5O6/H7
  • English or Irish O6/H7

Application Process

  • Apply to this course through the CAO. Download, complete and return the Football Applicant Information form below.
  • You will then be invited to attend a trial/skills test followed by an interview.
  • Garda vetting required.


What follow-on study opportunities are available?

Graduates of this course may be eligible to progress to Year 4 of the BA (Honours) Sport Management and Coaching or Year 4 of the BA (Honours) Management Practice.

What exemptions will I receive?




What will I be able to do when I finish the course?

Our graduates are employed in a variety of roles in Ireland and around the world, in the Football, Sport and Business industries, see the below list for some current examples;

SE909 & SE931 Graduate Football Careers:

Bronagh Kane


Coach Education Administrator

Calvin Nolan

Melbourne City, AU

Schools Coach

Ciaran O'Reilly

FC Midtjylland

Head, Academy Physical Performance

Colm Barron

Shelbourne FC

Academy Director

Conor O'Keeffe

Galway United FC

Professional player

Claire O'Riordan

Celtic FC

Professional Player

Craig Sexton

Bohemians FC

Head of Academy

Darren McGarry


Coach Education Coordinator

Ethan O'Neill

Ballard FC, Seattle, USA

USL2 Asst. Coach

Gary Seery

Ireland MNT

Performance Analyst

George Bell

Leeds United U20s

Head, Academy Physical Development

Gary Sweeney

Manchester Utd

Recruitment Analyst

James Toner

Cockburn City FC, Perth, AU

1st Team Head Coach & Academy Director

Jamie Carr

Manchester City U14s

Lead Coach

Jamie Smith

Klub Kildare FC

Academy Director

Jason Murphy

Empire Sports Academy

Academy Coach

John Morgan


FAI Connect Executive

Johnny Bonner

New England Surf Soccer, USA

Regional Director

Jordan Keogh

Aston Villa

Lead, Academy Analyst

Marcin Kowalczyk

FC Fredericia

1st team Goalkeeper Coach

Matthew McCann


Football Development Officer

Maurice Hayes

Vancouver Utd, Canada

Technical Lead

Megan Smyth-Lynch

Ireland Womens U16s

Head Coach

Michael O'Rourke

Seattle Celtic FC, USA

Academy Head Coach

Niamh Nolan

Manchester City

Community Outreach Manager

Paddy Carey


ETB Coordinator

Rachel Graham


Grassroots Executive

Rian Wogan

Shamrock Rovers

Commercial Partnership Manager

Rob Sweeney


High Performance Coach

Ross Kenny


Coach Educator

Sean Gahan

IF Gnistan (Finland)

Talent Development Coach

Shane Fox


ETB Asst. Coordinator

Stephen Last

Special Olympics Ireland

Regional Development Officer

Stephen Lawless

Melbourne Victory

Community Coach

Sean Fogarty

Burnley FC

Academy Goalkeeper Coach

Thomas Croke

Kona Krush, Hawaii

Director of Coaching

Tom Dempsey

Liverpool FC

Community Coach

Tom Elmes

Ireland WNT

Asst Coach

Tomas Lane

FC Bodo Glimt

Lead, Academy Physical Performance

Will Kinsella


Development Officer

SE909 & SE931 Graduate Sport & Business Careers:

Aaron Broaders

Clearfield recruitment

Business Development Manager

Alan Last


Account Executive

Barry O Mahony

Connolly Motor Group

Business Manager

Ciaran Cafferkey

Laois Sports Partnership

Sports Officer

Gary Shaw

Irish Horseracing

Licensing & Regulatory Board

Karl Doherty


Senior Account Exec

Karl Keogh


Enablement Specialist

Nicky Cosgrave

Sport Ireland

Programme Manager

Oisin McCarthy

Monaghan Sports Partnerships

Sport Development Officer

Sean McNamara


1stTeam Asst. Performance Analyst

Uros Ivkovic

Fidelity Investments

Investments Rep

Darren Rogers


Senior Talent Acquisition Manager


Course Leader

Mr Denis O'Brien

Lecturer -

Call: +353599175327

Email: [email protected]