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What is the Bachelor of Business in Recreation & Sport Management?

The Bachelor of Business in Recreation and Sport Management is a three-year ordinary degree course. This degree is for students who love sport but are unsure what area of sport they would like to work in. Our unique course is equal part business and sport. The programme is designed to give our students a wide knowledge base through classroom-based learning, practical classes in our state-of-the-art facilities and real-world experience through site visits, industrial engagement, experiential learning and of course our brilliant work placement programme.

Sport as an industry is massive. This degree opens opportunities for students to work in areas such as coaching, performance analysis, sport psychology, sports facilities management, sports tourism, sports development, sport policy and governance, sport inclusion, sports participation and opportunity for all, sports marketing, sponsorship, strategic planning and business development, outdoor recreation, strength and conditioning, or take up any area in the fitness industry.  Maybe you won’t end up working in sport. Maybe you will use this degree and work in the world of  business - this degree offers you the opportunity to do just that. 

Our degree is the longest running in the country and our staff are not only industry leaders, but once top athletes themselves and renowned researchers who are leading the way. More importantly our staff are kind, caring and dedicated individuals who care about your progression and well- being.  We are all sports lovers and because of this we work in close association with the sports office in SETU Waterford, linking up with their scholarship programme. We also operate a reserved places programme for students who are excelling in their sporting endeavours (see reserved places tab).

Our Level 7 and our Level 8 degrees are designed to run in conjunction with one another. We offer our students the opportunity to obtain a Bachelor of Business in Recreation and Sport Management ordinary level after three years. Students who successfully complete this programme can progress into the level 8 Bachelor of Business (Hons) in Recreation and Sport Management (SE906) degree for one more year of study.

Unique Features

Students who complete this course graduate with a Bachelor of Business degree in Recreation and Sport Management.

Work Placement:

Students complete 12-14 weeks of work placement in year three of the course. This provides vital real-world experience for students in their chosen area of interest while also expanding their knowledge and skill base.

Students can choose their own placements, therefore, have the opportunity to get real world experience of the job or career they would like to go into. Placements abroad are also available.

Here are some of the organisations that our students have worked with during their semester of placement.

  • National governing bodies – FAI, GAA, IRFU, Athletics Ireland, Basketball Ireland, Cycling Ireland, Weightlifting Ireland
  • Local Sports Partnerships – working with Sports Development officer, Sports Inclusion Disability officers and Community Development officers.
  • National organisations – Special Olympics, Paralympics Ireland, Brothers of Charity, Irish Wheelchair Association, Barretstown
  • Working in primary and secondary schools assisting teachers with physical activity and physical education programmes and classes.
  • Working with younger people in Youth reach services, in schools’ completion programmes and Foroige.
  • Students have worked in various gyms, leisure centres and fitness facilities all over Ireland including strength and conditioning roles in clubs and with teams
  • Opportunities with UPMC and Cardiac Rehab Care are also possible
  • Many students have taken to the outdoors and worked with various Outdoor adventure centres and surf schools.

Practical Components

There are several modules in the course with practical components.  In sports pedagogy 1 and 2, for example, students learn the basic skills of various sports for the purposes of leading and coaching groups in a variety of sporting activity contexts.

Other modules with practical components include event management, outdoor recreation, adapted physical activity, social media and digital professionalism, sports coaching and teaching and assessment methodologies for Aquatics. The practical fitness instruction stream allows students to gain professional qualifications in gym and group fitness instruction. We strive to get our students as industry ready as possible and therefore provide students with the opportunity to gain a number of external qualifications throughout their 3 years.

A sample of those include:

  • Pool lifeguard – Irish Water Safety
  • Occupational first aid
  • Swim teaching qualifications – Swim Ireland and Irish Water Safety
  • Coaching qualifications including Kick start 1
  • Safeguarding – Sport Ireland
  • Basic Gym Instruction
  • Group Fitness Instruction
  • Disability awareness and inclusion training - CARA
  • Autism in Sport – CARA
  • FAI – Football for All

Professional Accreditation

The practical fitness instruction modules are accredited against European Health Fitness Association (EHFA) standards, enabling students to gain access to the Register of Exercise Professionals in Ireland (REPS Ireland). Membership of REPS Ireland qualifies students to work in Ireland and abroad in many countries.

Year 1

Semester 1 Semester 2
Introduction to Sport and Exercise Science Physiology for Sport and Exercise
Sport Pedagogy 1 Sociology of Sport
Sports Studies Sport Pedagogy 2
Introduction to Sports Business Practice Recreation Planning
Communication Skills for College and the Workplace Applied Human Resource Management
IT and Research Skills Principles of Marketing

Year 2

Semester 3 Semester 4
Strength and Conditioning Sport and Event Tourism
Event Management Exercise Programming
Sports and Exercise Psychology IT Applications
Services Marketing Practice Facility Operations
Sports Law Project Management in Recreation and Sport
Accounting and Financial Information Economics

Year 3

Semester 5 Semester 6
Enterprise and Entrepreneurship Placement
Financial Decision Making Choose one of the following electives:
Recreation and Social Interventions *Independent Learning
Research Methods and Statistical Analysis *Global Economy
Choose two of the following electives: (Elective options are subject to numbers applying)
*Adapted Physical Activity
*Group Fitness Instruction
*Outdoor Recreation
*Sports Coaching
*Teaching and Assessment Methodologies for Aquatics
* = Elective module

Leaving Cert: Minimum entry requirements for Bachelor of Business in Recreation & Sport Management

5 subjects: O6/H7
English or Irish: O6/H7
Mathematics: O6/H7

Advanced and Equivalent Entry for Bachelor of Business in Recreation & Sport Management


Sports scholarships are made available to selected suitable candidates. The SETU Sports Scholarship scheme offers a range of services to successful students including financial, academic and sports science support.  The sports scholarship programme is open to athletes in a wide range of sports and is tailored to the specific needs of each athlete.

Click here for more information.

Students who complete this level 7 degree programme can choose either to graduate after three years or progress on to a related level 8 degree.

Information on how to progress is on our advanced entry page.

Sport Management Jobs - Graduates from the Bachelor of Business in Recreation & Sport Management have found employment in the following areas:





Sport Management Jobs Image

Follow on Study for Bachelor of Business in Recreation & Sport Management graduates:

Graduates from the Bachelor of Business in Recreation & Sport Management have found employment in such areas as:

Career Pathways

Completion of the the level 8 programme will also enable students to undertake taught Masters programmes or Masters degrees by Research at SETU Waterford or other third-level Colleges.

Several places each year are allocated to applicants who have outstanding achievements and potential in sporting activities.

To compete for one of these places, applicants must complete and return a supplementary application form before a date specified by the college (marked on the form). SETU Waterford will issue a copy of this form to everyone who puts this course as one of their choices on their CAO application before February 1st.

Reserved places can also be offered to applicants who have reached the minimum academic entry requirements but fail to make the CAO entry points required.


Course Leaders

Ms Deirdre Barry

Lecturer in the Department of Health, Sport and Exercise Science -

Email: [email protected]


Mrs Donna Dunne

Lecturer in the Department of Health, Sport & Exercise Science. -

Call: +35351304140

Email: [email protected]