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Fashion Retailing is a global, growth industry that provides challenging and rewarding career opportunities. Retail management is the achievement of company goals through effective and efficient planning, leadership, organisation and control of internal resources. 

This program is responding to a need for degree qualification in Fashion Buying within the context of Retail management. This new Degree will take its first students in September 2023. The programme development team included Primark fashion buying team and Fashion Design lead JW Anderson London.

The team in conjunction with SETU guided the content and modules to ensure graduates are ready for employment on graduation. The Degree programme will blend business  IT and Management modules with Fashion Buying, Fashion Retail Trend analyses and Media Modules.

Special Features of the Degree

Our BSc in Fashion Buying and Retail Management programme is the ideal course of study for any individual who wishes to pursue a career in the Fashion or General Retail sector. This Business degree is perfect for someone who loves Fashion and Business .

  • Educational trip to Paris /London in third year (Semester 5)
  • The work placement option in semester 5 allows you to gain real experience working in a retail environment.
  • The study abroad option in semester 5 gives students an opportunity to spend the semester studying in one of our partner colleges in Europe, North America or Canada.

Throughout the Degree a series of Fashion seminars and lectures will be delivered by key Fashion and Retail industry leaders to keep student up to date on trends and Industry Developments.


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Year 1

Semester 1 Semester 2
Intro Fashion Buying & Retail man Statistics and Data Analytics
Personal, Professional and Academic Skills 1 Personal, Professional and Academic Skills 2
The Fashion Retail Manager The Macro Business Environment
Basic Excel Retail Marketing
Market Pricing for Retail and Services Retail Consumer

Year 2

Semester 3 Semester 4
Accounting for Retailers Marketing Research Fashion Forecasting
Enterprise Skills Fashion Branding
Intro to Human Resource Management Advanced Excel
Law Fashion Buying 2
Online Retailing Employability skills
Merchandising Marketing Mix Decisions

Year 3

Semester 5 Semester 6
Choose one of the following electives: Customer Relationship Management
*Retail Work Placement Retail Entrepreneurship
*Retail Work Placement Log Digital Fashion Marketing
*Retail Study Abroad Retail Logistics & Project Management
*Retail Study Abroad Learning Log Fashion Retailing
*International study Trip and Log Global Fashion Landscape

Leaving Cert: Minimum entry requirements for BSc in Fashion Buying and Retail Management 

5 subjects: O6/H7
English or Irish: O6/H7
Mathematics: O6/H7

Advanced and Equivalent Entry for BSc in Fashion Buying and Retail Management :

Students who complete this level 7 degree programme can choose either to graduate after three years or progress on to a related level 8 degree.

Career options

  • Fashion Buyer
  • Fashion Retail Manager
  • All Retail Managerial positions
  • Fashion Influencer
  • Visual Merchandising
  • Merchandising roles in Buying Office
  • Logistics
  • Sales / key account Manager Roles
  • Office Manager

Further Study

Add 1 year to attain Level 8 Degree

BSc in Retail Management career opportunities

  • Graduates often pursue lead, supervisory or management positions at the retail store level, or specialist/analyst positions within a retail department or corporate headquarters such as: Category Management, Buying and Merchandising, Key Account Management and Sales/Marketing positions
  • General Retail Management
  • Business ownership

Completion of a level 8 programme will also enable students to undertake taught Masters programmes or Masters degrees by Research at SETU Waterford or other third-level Colleges.