Tourism is one of Ireland's most important and growing economic sectors, supporting jobs on both national and international level. Festivals and events are critical for tourism growth as they specifically attract both domestic and overseas visitors to Ireland and contribute significantly to the economy every year. Event management has become an integral element of the Irish tourism offering. Demand is growing for high-calibre graduates who have the necessary skills to develop their careers in this exciting industry.
Course Structure
The course combines tourism and event modules with a strong business, entrepreneurial and research focus. From project management, to designing websites, to understanding key management issues relating to events in the tourism sector, this course equips students with the required knowledge and skill set to develop careers in this area.
Is this course for you?
If you are interested in a career in an exciting and dynamic industry where your contribution can make a difference, then Tourism and Event Management may be the course for you.
Special Features:
Practical skills gained through multiple site visits to key cultural, festival and tourist attractions.
A semester-long work placement or study abroad option in Year 3, further enhancing your career prospects and promoting work-based learning.
Substantive work placement that will bring students in direct contact with key organisations in the Tourism and Event Management sectors.
Digital and analytical skills acquired in key communication areas such as marketing, project management and research.
Certificate in Regional Tour Guiding (Fáilte Ireland recognised) after Year 2.
Exit Awards: Higher Certificate in Business in Tourism and Event Operations (NFQ Level 6) after Year 2 and Bachelor of Science in Tourism and Event Management (NFQ Level 7) after Year 3.
Year 1
Semester 1
Semester 2
Academic and Professional Skills (M)
Introduction to Tourism (M)
Digital Skills (M)
Customer Service in Practice (M)
Irish Natural Heritage and Landscape (M)
Event Management (M)
Principles of Event Management (M)
Investment Maths (M)
Statistics and Forecasting (M)
Irish Cultural Heritage (M)
M is a mandatory subject - E is an elective subject
Year 2
Semester 3
Semester 4
Tourism Elements (M)
Event Operational Control (M)
Digital Technologies (M)
Built Heritage Appreciation (M)
Event Planning (M)
Event Sustainability (M)
Introduction to Marketing (M)
Marketing Mix (M)
Irish Folklore and Tradition (M)
Irish Tour Guiding (M)
M is a mandatory subject - E is an elective subject
Year 3
Semester 5
Semester 6
Applied Research Skills (M)
Placement Preparation and Practice (M)
Financial Management (M)
International Tourism and Destination Management (M)
Law and Regulations for Tourism and Event Management (M)
Contemporary Irish Literature (E)
Human Resource Management Skills (E)
M is a mandatory subject - E is an elective subject
Year 4
Semester 7
Semester 8
Digital Marketing (M)
Data Analytics (Tourism and Event Management) (M)
Services Marketing (M)
Strategic Management: Advantage (M)
Strategic Management: Analysis (M)
Tourism and Event Dissertation (M)
Entrepreneurship (E)
Irish Art & Design (E)
Event Management Project (E)
Sustainable Tourism Development (E)
M is a mandatory subject - E is an elective subject
What are the minimum entry requirements?
2H5 & 4O6/H7
English or Irish O6/H7
Mathematics O6/H7
What follow-on study opportunities are available?
Graduates who achieve a minimum of a second class honours degree are eligible to apply to a range of masters and postgraduate courses within SETU Carlow, for example the MSc in Digital Marketing, Masters of Business or those available in other institutions.
What exemptions will I receive?
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Notes
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What will I be able to do when I finish the course?
Students on this course will develop strong management skills in the context of tourism and event management, enabling them to take up full-time positions in a diverse range of careers such as:
