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The digital era has dramatically changed the marketing landscape and the way that businesses identify, communicate and engage with consumers. Marketing professionals must navigate and embrace this new and dynamic landscape. The MSc in Digital Marketing and Analytics at South East Technological University is aimed at graduates and professionals seeking to explore the strategic implications of the digital era and to develop their career path in digital marketing.

This innovative and exciting course will provide potential learners with an opportunity to study for a MSc in Digital Marketing and Analytics corresponding to a Level 9 qualification (90 credits) or a Postgraduate Diploma (60 credits).

The MSc combines academic study and industry exposure to deliver a course that hasa strong focus on current and emerging research and practice. Application may also be made to the Level 9 Postgraduate Diploma in Digital Marketing and Analytics (60 credits).

The MSc in Digital Marketing and Analytics programme has received accreditation from the Institute of Analytics,which isan International Professional Body for Analytics & Data Science professionals.Receiving this accreditation means we have gained global recognition that our programme meets the highest global academic, professional and ethical standards set by the IoA. Students, universities and employers can be confident in the quality of education we provide, which should help students gain a competitive edge in the data age.

What will I be able to do when I finish this course?

The MSc in Digital Marketing and Analytics is designed to help learners identify the strategic implications of digital marketing and to create and implement effective digital marketing data driven strategies. Successful completion of the course will help participants grow their career opportunities in this dynamic sector.

What subjects will I study?

Semester One

Data Analytics and Consumer Insights

  • Search Marketing and Digital Analytics
  • Strategic Marketing Management

Digital Marketing Landscape andStrategy


  • Ecommerce
  • Law and the Digital Environment

Semester Two

  • Digital Marketing Technologies
  • Digital Marketing Communications
  • Strategic Brand Management


  • Strategic Design
  • Strategic CRM

Semester Three

  • Digital Marketing Research Project (This will run throughout the year)

Special Features of the course

The programme is delivered on Thursday and Friday each week. For part-time students first year is delivered on Thursday and second year is delivered on Friday.

Learners on the course will have an opportunity to work on live business projects.

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Entry Requirements

Although applications are welcome from a broad range of disciplines, ideal candidates will come from a marketing background and/or demonstrate an interest in and aptitude for digital marketing. Candidates should hold a recognised third level Honours Degree (Level 8 - minimum 2nd class Honours) in:

  • Marketing or a business discipline
  • Computer Science or
  • Cognate programmes.

Applicants applying for entry through progression routes other than those listed above will be considered through SETU Carlows Recognition of Prior Learning (RPL) Policy.

Shortlisted applicants may be called for interview.

Study & Career Opportunities

Graduates of this programme canexpect career opportunities in areassuch as: Digital Marketing Management and Consulting, Social Media Management,User Experience Management, Search Marketing, CRM, Content Marketing, DataAnalytics and Brand Management.Digital Marketing opportunities existin all industries from SMEs to globalmultinationalsfinancial servicesto the arts.

Graduates may also pursue Level 10 (PhD) study opportunities upon successful completion of this course.