SETU graduate Sean O’Haire has highlighted the lasting impact of professional connections developed during his studies, which continue to support his work in the digital marketing industry.
Sean is a graduate of the Master of Science in Digital Marketing and Analytics at SETU and is now Head of Sales and Business Development at VivaGreen Group, where he leads commercial strategy and supports the international growth of sustainable product lines.
Staying competitive in digital marketing
Sean chose to pursue the Master of Science in Digital Marketing and Analytics at SETU after recognising the increasing importance of digital channels across industries. Already working in the digital space, he wanted to deepen his expertise and strengthen his strategic and technical capabilities to support career growth
“I chose this course because I was very interested in the field and could see that many industries were shifting towards digital to increase their visibility. I believed this programme would give me both the knowledge and practical experience needed to secure strong career opportunities after graduating.”
Sean O’Haire SETU Graduate
Connections beyond the classroom
Looking back, Sean highlights how the relationships he built during the course have continued to influence his professional journey, leading to ongoing collaboration in his work. At SETU, a strong sense of community was central to his experience, with small class sizes encouraging collaboration, discussion, and the development of lasting professional relationships.
“When I joined VivaGreen, I led the redevelopment of the company’s website. I had the opportunity to outsource this work to a former classmate, and we still work closely together today. It’s a great example of the lasting value of the connections I built during the course.”
Sean O’Haire SETU Graduate
Clear advantage in career progression
Reflecting on his experience, Sean credits the Master of Science in Digital Marketing and Analytics at SETU with giving him a clear advantage when progressing in his career, opening doors and strengthening his position in a competitive job market.
“It was a very positive experience overall, and I wouldn’t be in the position I am today without it. The course opened many doors and gave me a strong advantage when pursuing job opportunities.”
Sean O’Haire SETU Graduate
Evolving in a digital-first industry
Sean continues to build on his experience in the digital sector, focusing on ongoing professional development and emerging technologies such as artificial intelligence, which he recognises as increasingly important in the industry.
His journey demonstrates how postgraduate study at SETU, combined with industry experience and strong professional networks, can support sustained career progression and leadership in digital roles.
