Sophie Sythes, a master's graduate at SETU, has successfully launched her career with Flutter, progressing from the company's graduate programme into a full-time permanent role.
Building on her business background, Sophie chose Master of Science in Digital Marketing and Analytics at SETU to develop the practical skills needed to succeed in an increasingly data-driven and fast-paced industry. During her studies, industry engagement with companies including Flutter gave her valuable insight into career opportunities beyond the classroom.
From business studies to digital ambition
Sophie previously completed a Bachelor of Business, majoring in Risk and Insurance, at the University of Limerick. Keen to move into a more dynamic and digitally focused field, she chose to specialise in digital marketing and analytics.
“I chose this programme because of its strong focus on applying real-world concepts, particularly through the research project. I was also keen to further my education in a field that is both dynamic and highly relevant in today’s business environment.”
Sophie Sythes SETU Graduate
Learning shaped by industry and expert teaching
A key strength of the Master of Science in Digital Marketing and Analytics programme was its balance of theory and practical, real-world application. Through a range of modules and electives, Sophie developed strong technical and strategic skills aligned with industry needs.
Lecturers played an important role throughout, combining academic expertise with industry insight and providing consistent support.
“The lecturers were a standout. They are real experts in their fields and very approachable, which made it easy to build strong relationships and get support when needed.”
Sophie Sythes SETU Graduate
The overall experience was also highly structured and engaging, with a two-day campus schedule that helped create routine and focus. Working closely with classmates further added to a strong sense of connection and support.
Guest lecture that opened a career path
Sophie’s time at SETU provided valuable opportunities to connect with industry. After attending a guest lecture delivered by Flutter during her studies, she was inspired to apply for the company’s graduate programme. Her application was successful, leading to a two-year graduate role and ultimately a full-time position within the organisation.
The combination of industry exposure and academic support played a key role in helping Sophie transition smoothly from education into employment.
Building a future in digital marketing
Now working with Flutter, Sophie continues to develop her career in digital marketing and analytics, applying the skills gained throughout her Master of Science in Digital Marketing and Analytics at SETU.
Her journey demonstrates how focused, industry-connected education can lead directly to meaningful and rewarding career opportunities.
