SETU graduate and entrepreneur, Alexandria Kelly, recently showcased her home fragrance brand, Flower Child, on Virgin Media’s Ireland AM.
Alexandria Kelly is a graduate of SETU’s Bachelor of Business (Honours) in Marketing and the founder of the home fragrance brand Flower Child. Recently appearing on Ireland AM, Alexandria spoke about her catalogue of products, the inspiration behind her brand and what it meant to feature on national television.
It was a pleasure to be featured on Ireland AM and to be given the opportunity to showcase what I have built over the last number of years. Since graduating from SETU, I have poured all my creativity and passion for wellness into my aromatherapy products. I have gone from making small batches of candles at home, to shipping out recurring orders to different retailers across the country.
Alexandria Kelly SETU Graduate and Founder of Flower Child
Continuing, Alex shared, “With the support of my network and the skills I learned during my time studying at SETU, I have turned a passion project into a successful business.”
The SETU ecosystem
Now working closely with SETU’s Xcelerate Centre and Carlow’s Local Enterprise Office, Alexandria has been able to continuously grow her business for the last number of years.
During her television appearance, Alexandria mentioned her workshop at SETU’s campus in Carlow and the network of supports available to entrepreneurs like her.
My workshop is in SETU’s Xcelerate Centre in Carlow, where I have access to the supports and facilities at the University. There is a network of people to lean on for advice and guidance, and I am so grateful to be working from that space on campus.
Alexandria Kelly SETU Graduate and Founder of Flower Child
The Flower Child brand
Flower Child specialises in natural alternatives to everyday home fragrance products. Building personal connection through storytelling, Alexandria has gained a community of like-minded customers who are enthusiastic about finding a natural alternative to everyday home fragrance, and who are passionate about the benefits nature has to offer.
Flower Child offers a catalogue of over 30 products across five signature scents, including candles, fragrance sprays, and wax melts.
Continued success
With her brand going from strength to strength, Alexandria demonstrates how ambition and creativity can turn an idea into a reality.
