Digital Marketing and Social Media

In today’s digital age, marketing isn’t just a tool—it’s the heartbeat of every successful business. With new platforms, technologies, and evolving consumer behaviours, staying ahead of the curve has never been more important. Digital marketing and social media have revolutionised the way businesses connect with their audience, drive sales, and build lasting relationships.

This dynamic 12-week course is designed to equip you with the essential skills and practical knowledge needed to thrive in the world of digital marketing. From content creation and search engine optimisation (SEO) to pay-per-click (PPC) ads, email campaigns, influencer partnerships, artificial intelligence (AI), and data analytics, you’ll learn how to harness the power of digital channels to fuel your business or career.

Throughout the course, we’ll dive into cutting-edge tools, industry trends, and real-world strategies that will help you craft campaigns that captivate, optimise your online presence, and measure success through data-driven insights. You’ll not only learn the theory but also get hands-on experience, ensuring you’re prepared to tackle the fast-paced digital marketing landscape with confidence.

By the end of this course, you’ll be equipped to create compelling digital strategies, engage with your target audience on social media, and adapt to the rapid changes shaping the industry. Whether you’re aiming to work in marketing, launch your own business, or simply sharpen your digital skills, this course lays the foundation for success in today’s ever-evolving digital world.

Delivery                  

• Classes will take place live online every Monday from 7-10pm for 12 weeks.

Assessment

The assessment is by continuous assessment