Are you looking to advance your career, promote your business more effectively, or gain practical skills in one of the fastest-growing areas of business? The Certificate in Digital Marketing (Level 7) offers a flexible part-time pathway to develop the knowledge and hands-on expertise needed to succeed in today's digital world.
Designed for professionals, entrepreneurs, business owners, career changers and anyone interested in modern marketing, this programme provides a practical introduction to the core pillars of digital marketing, including:
Search Engine Optimisation (SEO)
Search Engine Marketing (SEM)
Social Media Marketing
Content Marketing
Video Marketing
Multi-channel Customer Engagement
Digital Analytics and Campaign Performance Measurement
Throughout the programme, you will learn how to create engaging digital content, optimise websites and social media channels for visibility, design effective marketing campaigns, and use data-driven insights to improve performance and drive customer engagement.
The course places a strong emphasis on practical application. Working on industry-relevant projects and case studies, you will gain experience in developing digital content, managing social media campaigns, improving online visibility through SEO, and using paid digital advertising techniques to increase reach and conversions. This course will be delivered online on one evening from 7pm to 10pm over 12 weeks.
What You Will Learn
By the end of the programme, you will be able to:
Understand how digital marketing supports wider business objectives.
Develop and implement integrated digital marketing strategies.
Increase website and social media traffic through SEO and SEM techniques.
Create and optimise digital content for online audiences.
Plan, execute and evaluate social media marketing campaigns using recognised performance metrics.
Work collaboratively to develop effective digital marketing solutions.
Why Choose This Course?
✅ Flexible part-time delivery
✅ NFQ Level 8 qualification
✅ Practical, skills-focused learning
✅ Industry-relevant digital marketing tools and techniques
✅ Ideal for professionals, entrepreneurs and career changers
✅ Learn from real-world digital marketing case studies and projects
Whether you want to enhance your current role, grow a business, or begin a career in digital marketing, this programme will equip you with the practical knowledge and confidence to thrive in an increasingly digital marketplace.
Take the next step and develop the digital marketing skills that organisations are looking for today.
Introduction to Digital Marketing Strategy and planning
Introduction to digital marketing landscape; The digital marketing plan
The Digital Customer
The online customer journey; Digital Customer research; Digital customer personas; E-Customer Relationship Management
Social Media Marketing
Introduction to the social media marketing; Social media channels; Social Media Advertising; Social content strategy; Social listening and online reputation management; Social media management systems; Digital Marketing Tools Search Engine Marketing - PPC, Online advertising, keyword management; Search Engine Optimisation; Mobile Marketing; Email Marketing; Location Based Technologies; Inbound vs Outbound Content Strategy Content Management Systems
Data Analytics
Understanding Data; Google Analytics; Social Media Analytics; Setting KPIs
Social and Ethical Issues in Digital Marketing
Ethics, social and legal issues. intellectual property and data protection in digital communications
Entry Requirements
All applicants will be considered on a case-by-case basis. Lifelong Learning reserves the right to require applicants to attend for an interview to determine their suitability for the programme
Explore our Part-time Prospectus to see the range of flexible study options available, with detailed course information, entry requirements, and study formats. Download the prospectus to find a programme that fits around your work and other commitments.
