SETU welcomed international representatives from the Pan Celtic Festival as part of a cultural and business exchange to its campus in Carlow.
Delegates from Carlow’s twin cities in France, Spain, Sweden, and the United States visited the Kilkenny Road campus. Guests were given a guided tour offering insights into the University’s facilities that support students, teaching, and applied research. The tour showcased SETU’s approach to education, student life and its commitment to industry-aligned learning. Cultural exchange was also central to the visit, with the visitors taking part in a lively introduction to hurling organised by SETU’s Sports Department.

“We are delighted to welcome our international Pan Celtic Festival colleagues to SETU. Opportunities like this allow us to showcase the strengths of our university while building meaningful cultural and economic connections with partners from around the world.”
Brian Ogilvie Head of Entrepreneurship and Rural Engagement, SETU

"In today’s business landscape, communication is our most valuable currency. Collaborative events like this prove that when our educational and enterprise partners speak the same language, we unlock new opportunities for innovation. It is this spirit of 'meitheal', working together for a common goal, that makes Carlow a premier destination for business development and growth and this collaboration showcased this to the international audience at the Pan Celtic Festival.”
Kieran Comerford Head of Economic Development and Enterprise, Carlow County Council
The gathering featured a Breakfast Briefing event, entitled ‘Fusion of Culture, Commerce and Comedy’. This was a unique exploration of the ties that bind Ireland’s cultural heritage and modern business landscape. The event was moderated by renowned columnist, broadcaster, comedian, and author Colm O’Regan, whose insight into Irish life provided the spark for conversation and networking between the creative, business, and cultural sectors of the community. A key theme of discussion was the importance of the ‘Celtic Connection’ in driving innovation, tourism, and community development in the modern era.

The Pan Celtic festival brings music, language, and cultural research as one of the southeast region’s most celebrated annual events.
The visit was organised by SETU in conjunction with Carlow County Council, reflecting the university’s ongoing commitment to international collaboration, cultural exchange, and community engagement with partners across Europe and beyond.