Skip to main content


This programme provides students with an advanced knowledge of the principles of marketing. The modules have been designed to equip successful graduates with the up-to-date skills and competencies to enable them to:

  • Pursue a career in any marketing oriented environment, in a large multinational corporation or a small-to-medium sized business in Ireland and abroad;
  • Participate in and manage cross-functional teams with an appreciation and understanding of relationship management, changing consumer behaviour and communication across any organisation;
  • Identify, analyse and propose innovative solutions to key marketing issues;
  • Use and develop their critical analytical skills, providing a competitive edge in a rapidly changing marketing sector;
  • Develop, contribute to and lead out marketing strategies and campaigns for new product innovation;
  • Apply and develop their digital marketing skills to real world practise.

What will I be able to do when I finish this course?

Marketing is a fundamental element of all organisations and as a result, this programme will help prepare you for job opportunities across all industry sectors - private, public and voluntary.

Depending on your undergraduate degree, some examples of potential roles include:

  • New Business Development, Client Manager, Customer Service Manager, Customer Insights;
  • New Product Development Manager/Technologist;
  • Brand Executive, Product Executive, Trade Marketing Executive;
  • Compliance Manager, Business Analyst, Business solutions consultant;
  • Sales and Marketing Executive, Digital Marketing Executive, Technical Sales Manager.

What subjects will I study ?

  • New Product Innovation
  • Marketing Management
  • International Marketing
  • Consumer Psychology & Insights
  • Market Research Theory & Practice
  • Selling

Elective Subjects

  • Integrated Marketing Communications
  • Digital Marketing Communications

Entry Requirements

Applicants from a non-business discipline require an NFQ Level 8 Award or equivalent, for entry to this programme.

Applicants from a business discipline require an NTQ Level 7 Award or equivalent, for entry to this programme.

Other applicants will be considered on an individual basis in accordance with the University policy on Recognition of Prior Learning (RPL).

Study & Career Opportunities

This qualification will allow the participant to apply for the MBA, MB or MSc in Digital Marketing, depending on his/her business experience and continue to develop and extend his/her skills base and knowledge at Level 9.