2022 has been a busy and exciting year and we are so proud to be the first university in the south east. As we pass our half year anniversary as South East Technological University, it’s a good time to remind ourselves how we say and write our new name.
Our new name in a nutshell
South East Technological University will be abbreviated to SETU. There are no dots or full stops in the abbreviation. SETU is pronounced by saying the individual initials rather than an acronym, i.e. S E T U. "South East" in South East Technological University is two standalone words with no hyphenation.
A quick list of do’s and don’t’s
- South East Technological University, not the South East Technological University
- South East Technological University, not South-East Technological University
- South East is two words and always uppercased as it is an official title of an organisation
- South East is not hyphenated in the title of the new entity
- The Irish version is Ollscoil Teicneolaíochta an Oirdheiscirt - please note that the "an" in the Irish is lower case while all the other words are uppercase
- In the second and subsequent instances (the shortened version of the name) it is SETU, not South East TU nor South-East TU
- SETU is pronounced as individual letters of the alphabet "S E T U", not "S EH TOO" nor "SEE TOO"
- Never use dots or full points ie never S.E.T.U.
- SETU is singular. Refer to SETU as "it" rather than "they"
- It was commonplace to refer to ‘the Institute’ in internal communications, this can be replaced by ‘the University’ or SETU
- Note for readability it's best to lower case south east when referring to the region i.e. the south east’s first university
Naming research
The naming of Ireland’s newest technological university is the result of a robust research and engagement process with strategic marketing agency MCCP.
The strategic communications and branding work included significant desk research; online surveys conducted with 2,500 staff, current students, prospective students and their parents; focus groups with prospective students and their parents; and a series of in-depth interviews with stakeholders in the region. This was followed by a testing phase.
Two common themes emerged: the south east provided a unique and strong sense of place and the new university should reflect its new status as a technological university and these together informed the name recommendation.