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What is the Course about?

Do your family and friends complain about you being on your phone all the time? Well now Is your chance to put all that screen time to good use by proving that you can have a successful and exciting career using your digital devices to connect with millions of people across the world.

Experts tell us that the global influencer market is currently worth around $21 billion. We know that influencing; social media marketing; digital content writing and digital strategising are important business activities and socially vital in connecting people and ideas. The employment opportunities in the digital media industry are endless. The best way to become an executive part of this huge enterprise is to transform yourself into an industry professional. We are here to help you become that professional. Your career in digital media will be launched by taking part in our exciting new programme focusing on content creation and the harnessing of social media power.

On finishing our programme you can start an energising media job in the worlds of business, campaigning, selling and influencing. Over the course of the programme you will learn to become an expert in social media theory and practice. You will enlarge your talent for connecting with people who are interested in what you have to say. We will help you professionalise your practice so that it transforms from hobby to career. We do this by educating you in how to think smarter about your online practice because that’s what the best professionals do.

Special Features:

We have diverse courses on offer including creative video, celebrity studies, psychology, data analytics, podcasting and work experience. The choice is comprehensive and will enable you to take on the digital world.

Year 1

Module Name Semester
Introduction to Digital Marketing Semester1
Introduction to Media Studies 1 Semester1
An Introduction and History of Public Relations Semester1
Professional Writing and Research in the Digital Age Semester1
Information Technology Semester1
Introduction to Data Analysis for Digital Marketing Semester2
Social Media Entrepreneurship Semester2
Introduction to Media Studies 2 Semester2
Social Media Marketing Semester2
Social Media Marketing Semester2

M is a mandatory subject - E is an elective subject

Year 2

Module Name Semester
Visual Language and Communications Semester1
Creative Writing and Narrative Semester1
Fundamentals of Media and PR Law 1 Semester1
History of Photography Semester1
Creative Video Semester1
Creative Digital Media Semester2
Crisis Management Semester2
Contemporary Photographic Cultures Semester2
Multimodal Media Practices Semester2
Creative Radio and Storytelling Semester2

M is a mandatory subject - E is an elective subject

Year 3

Module Name Semester
Content Writing Semester1
New Media Ethics Semester1
Data Journalism Semester1
Radio Broadcasting Semester1
Journalism Semester1
Group Elective 1 - Work Placement Semester2
Group Elective 2 - Study Semester Abroad Semester2
Group Elective 3 - PR and Media Internship Project Semester2
Group Elective 3 - Fundamentals of Media and PR Law 2 Semester2
Group Elective 3 - Contemporary Marketing Practice Semester2
Group Elective 3 - Networking in Public Relations Semester2
Group Elective 3 - Marketing Research Semester2

M is a mandatory subject - E is an elective subject

What are the minimum entry requirements?

5 subjects: O6/H7

English or Irish: O6/H7

What will I be able to do when I finish the course?

  • Content Creation
  • Content writer/editor
  • Journalism
  • Communications
  • Social media/content marketing
  • Influencing
  • Content Management
  • Digital Design

Course Leader

Dr Irene McCormick

Assistant Lecturer -

Call: +353599175366

Email: [email protected]