Do your family and friends complain about you being on your phone all the time? Well now Is your chance to put all that screen time to good use by proving that you can have a successful and exciting career using your digital devices to connect with millions of people across the world.
Experts tell us that the global influencer market is currently worth around $21 billion. We know that influencing; social media marketing; digital content writing and digital strategising are important business activities and socially vital in connecting people and ideas. The employment opportunities in the digital media industry are endless. The best way to become an executive part of this huge enterprise is to transform yourself into an industry professional. We are here to help you become that professional. Your career in digital media will be launched by taking part in our exciting new programme focusing on content creation and the harnessing of social media power.
On finishing our programme you can start an energising media job in the worlds of business, campaigning, selling and influencing. Over the course of the programme you will learn to become an expert in social media theory and practice. You will enlarge your talent for connecting with people who are interested in what you have to say. We will help you professionalise your practice so that it transforms from hobby to career. We do this by educating you in how to think smarter about your online practice because that’s what the best professionals do.
Special Features:
We have diverse courses on offer including creative video, celebrity studies, psychology, data analytics, podcasting and work experience. The choice is comprehensive and will enable you to take on the digital world.
Year 1
Semester 1
Semester 2
Introduction to Digital Marketing
Introduction to Data Analysis for Digital Marketing
Introduction to Media Studies 1
Social Media Entrepreneurship
An Introduction and History of Public Relations
Introduction to Media Studies 2
Professional Writing and Research in the Digital Age
Social Media Marketing
Information Technology
Social Media Marketing
M is a mandatory subject - E is an elective subject
Year 2
Semester 3
Semester 4
Visual Language and Communications
Creative Digital Media
Creative Writing and Narrative
Crisis Management
Fundamentals of Media and PR Law 1
Contemporary Photographic Cultures
History of Photography
Multimodal Media Practices
Creative Video
Creative Radio and Storytelling
M is a mandatory subject - E is an elective subject
Year 3
Semester 5
Semester 6
Content Writing
Group Elective 1 - Work Placement
New Media Ethics
Group Elective 2 - Study Semester Abroad
Data Journalism
Group Elective 3 - PR and Media Internship Project
Radio Broadcasting
Group Elective 3 - Fundamentals of Media and PR Law 2
Journalism
Group Elective 3 - Contemporary Marketing Practice
Group Elective 3 - Networking in Public Relations
Group Elective 3 - Marketing Research
M is a mandatory subject - E is an elective subject
Year 4
Semester 7
Semester 8
Event Management
Dissertation (part 2) (E)
Sustainable Marketing
Dissertation by Practice (E)
Podcasting and Multi-Screen Production
Ireland on Screen
Social Media Project
Screen Stories
Celebrity Studies
Media & Society
Dissertation (part 1) (E)
Lead Portfolio
Dissertation by Practice (E)
M is a mandatory subject - E is an elective subject
What are the minimum entry requirements?
5 subjects: O6/H7
English or Irish: O6/H7
What will I be able to do when I finish the course?
