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What is the Course about?

Do your family and friends complain about you being on your phone all the time? Well now Is your chance to put all that screen time to good use by proving that you can have a successful and exciting career using your digital devices to connect with millions of people across the world.

Experts tell us that the global influencer market is currently worth around $21 billion. We know that influencing; social media marketing; digital content writing and digital strategising are important business activities and socially vital in connecting people and ideas. The employment opportunities in the digital media industry are endless. The best way to become an executive part of this huge enterprise is to transform yourself into an industry professional. We are here to help you become that professional. Your career in digital media will be launched by taking part in our exciting new programme focusing on content creation and the harnessing of social media power.

On finishing our programme you can start an energising media job in the worlds of business, campaigning, selling and influencing. Over the course of the programme you will learn to become an expert in social media theory and practice. You will enlarge your talent for connecting with people who are interested in what you have to say. We will help you professionalise your practice so that it transforms from hobby to career. We do this by educating you in how to think smarter about your online practice because that’s what the best professionals do.

Special Features:

We have diverse courses on offer including creative video, celebrity studies, psychology, data analytics, podcasting and work experience. The choice is comprehensive and will enable you to take on the digital world.

Year 1

Semester 1 Semester 2
Introduction to Digital Marketing Introduction to Data Analysis for Digital Marketing
Introduction to Media Studies 1 Social Media Entrepreneurship
An Introduction and History of Public Relations Introduction to Media Studies 2
Professional Writing and Research in the Digital Age Social Media Marketing
Information Technology Social Media Marketing

M is a mandatory subject - E is an elective subject

Year 2

Semester 3 Semester 4
Visual Language and Communications Creative Digital Media
Creative Writing and Narrative Crisis Management
Fundamentals of Media and PR Law 1 Contemporary Photographic Cultures
History of Photography Multimodal Media Practices
Creative Video Creative Radio and Storytelling

M is a mandatory subject - E is an elective subject

Year 3

Semester 5 Semester 6
Content Writing Group Elective 1 - Work Placement
New Media Ethics Group Elective 2 - Study Semester Abroad
Data Journalism Group Elective 3 - PR and Media Internship Project
Radio Broadcasting Group Elective 3 - Fundamentals of Media and PR Law 2
Journalism Group Elective 3 - Contemporary Marketing Practice
Group Elective 3 - Networking in Public Relations
Group Elective 3 - Marketing Research

M is a mandatory subject - E is an elective subject

Year 4

Semester 7 Semester 8
Event Management Dissertation (part 2) (E)
Sustainable Marketing Dissertation by Practice (E)
Podcasting and Multi-Screen Production Ireland on Screen
Social Media Project Screen Stories
Celebrity Studies Media & Society
Dissertation (part 1) (E) Lead Portfolio
Dissertation by Practice (E)

M is a mandatory subject - E is an elective subject

What are the minimum entry requirements?

5 subjects: O6/H7

English or Irish: O6/H7

What will I be able to do when I finish the course?

  • Content Creation
  • Content writer/editor
  • Journalism
  • Communications
  • Social media/content marketing
  • Influencing
  • Content Management
  • Digital Design

Course Leader

Dr Irene McCormick

Assistant Lecturer -

Call: +353599175366

Email: [email protected]