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Biography

Dr Davies joined SETU Carlow in January 2013. She is the Deputy Head of the Wexford Campus. She has over 30 years lecturing, research and industry experience. In additional to lecturing and research experience, Janette has held senior marketing positions in global companies such as Reckitt & Colman and Allied Domeq where she managed product portfolio strategies in key European markets. In 1991 she joined the University of the West of England as a senior lecturer, lecturing in consumer behaviour, business research and marketing management. In 2003, she established WoodsDavies Consultancy, which specialised in environmental behaviour research for Public and Private sector organisations in the UK and Ireland. National awards included An Post’s Direct Marketing award, and Repak’s Waste Minimisation award for environmental campaigns developed for Wexford County Council.

Research Interests

Dr Davies holds a B.Sc. in Management from Trinity College, Dublin, a Masters in Marketing from the University of the West of England, Bristol and a Ph.D. from Keel University, where her research focused on environmental behavioural change strategies. Her research focuses on a better understanding of social –psychological models of altruistic behaviour to determine if they predict and explain observed consumer behaviour. Current research involves identifying opportunities for leveraging pro-environmental behavioural change.

Engagement and Collaboration

Dr Davies has collaborated with BIM, IFA, TUSLA, WXCC, Wexford Skillnet and the Wexford Arts Centre on programme development.

Research Students for Degree of Masters by Research in Business

  • Anne Marie Kerwin - An investigation into millennials’ attitudes towards waste reduction to determine if they are driven by extrinsic motivations or intrinsic motivations 2023
  • Aisling Sheridan Pope - Exploring how social care students transfer ‘college knowledge’ into practice. 2022
  • Eva Troy, Advertising – the power to reach specific target markets and initiate social change
  • Morris Samantha, The influence of local authentic food on tourist motivation and satisfaction
  • O’Regan Cynthia, An investigation of the organisational artifacts in market oriented firms
  • Mohan, Ayra, An investigation of social media as a consumer engagement tool for tourist attractions
  • Past Research Students for Degree of Masters by Research in Business
  • Byrne Jacqueline, An Examination of the Market Orientated Organisational Cultural Elements of Companies, 2013.
  • Tiernan Catherine, An Examination of the Influence of Market-Oriented Behaviours on the Layers of Organisational Culture, 2015.

Emerging Research Interests

Sustainability and Behaviour Change

Peer Reviewed Conferences

O’Regan C., Dwyer T., Mulligan J. and Davies J. (2017) An examination of the literature on Market Oriented Artifacts, Doctoral Colloquium, Irish Academy of Management, Queen’s University Belfast, 2017.

Mohan, A., Mulligan J., Dwyer T. and Davies J. (2017) An examination of the role of social media in the customer engagement efforts of tourism providers, Doctoral Colloquium, Irish Academy of Management, Queen’s University Belfast, 2017.

Tiernan C., Dwyer T., Mulligan J. and Davies J. (2015) Developing a Questionnaire to Investigate the Layers of a Market-Oriented Organisational Culture, Irish Academy of Management, NUI Galway, 2015.

Tiernan C., Dwyer T., Mulligan J. and Davies J. (2015) An Examination of the Influence of Market Oriented Behaviours on the Layers of an Organisation’s Culture, Academy of Marketing, University Of Limerick, 2014.

Tiernan C., Dwyer T., Mulligan J. and Davies J. (2014) Can Market Orientated Behaviours Lead to the Creation of a Market Oriented Organisational Culture? An Exploration of some Theoretical Evidence, Irish Academy of Management, University of Limerick, 2014.

Tiernan C., Dwyer T., Mulligan and Davies J. (2014) Developing an Appropriate Research Methodology to Investigate Market Oriented Organisational Culture, Irish Academy of Management, University of Limerick, 2014.

Chaired the Grundvig Conference 2013, The Mature Student Experience in Second Chance Education: A Lifelong Learning Approach Wexford Campus IT Carlow

Youth Electoral Engagement – the importance of peers, parents and political information: presented at the School of Business & Humanities & Wexford Campus Research Showcase, 2015

 “Waste Management Research” The Fifth National Environment Conference, 2003

“Motivations to participate in Recycling Programmes” A Regional Academy of Marketing Conference, 2003

“Beyond the intention-behaviour mythodology. An integrated model of recycling” Marketing Theory, 2002

“A critique of multi-attributes models of recycling behaviour” - the inaugural paper at the Academy of Marketing Conference 2002

Householder’s Waste Awareness” The Fourth National Environment Conference, 2002

“Changing Waste Disposal Behaviour Patterns of Individuals” Academy of Marketing 1997

“A Model of Individual Recycling Behaviour” Marketing Education Group Conference, Glasgow, 1996

“Managing Student Expectations on an undergraduate degree programme” AET&T conference 1995