is an online platform for causes, charities and NGOs to meet fundraising goals, manage campaigns and connect with their supporters and donors.

Anybody familiar with the phrase ‘one good turn deserves another’ will understand why South East Technological University (SETU) has lent support to a graduate who has founded a social enterprise is an online platform for causes, charities and NGOs to meet fundraising goals, manage campaigns and connect with their supporters and donors.

It was launched in March, ahead of schedule, in order to help raise funds for urgent humanitarian aid for Ukrainian refugees by Pauline Kwasniak who graduated from the Masters of Digital Marketing Practice in 2021 with first class honours and co-founder Rajat Maheshwari.

Recently, they met with members of the SETU community including Dr Anthony Foley, lecturer in marketing, Dr Paul Morrissey, Lecturer and Programme Director, MSc Digital Marketing Practice, Ms Margo O’Dowd, Graduate Business Administrator and Prof. Denis Harrington Head of Graduate Business.

Lecturer on the Masters of Digital Marketing Practice, Dr. Anthony Foley, says that he and his colleagues in the Department of Graduate Business at SETU are proud to see a former student putting their skills to use in the social enterprise space.

“Pauline and Rajat are a shining example of how people getting together on a digital platform can really make a positive difference. Pauline, who moves between home in Ireland and Warsaw has seen on the ground the work of local organisations assisting Ukrainians refugees, and is marrying her social concern with her brilliant communications ability to provide a conduit for direct support through in critical areas such as hygiene, baby and water products.”

“Finedeeds helps resource-constrained charity fundraising managers by giving them tools to quickly meet and exceed their fundraising goals, without costly digital expertise. Our dashboard allows charities to set goals, plan and measure their campaigns as well as use the data and the insight to plan better campaigns and operations for the future,” says Pauline.

Each NGO/charity is vetted first by Finedeeds which gives reassurance to people making donations.

Pauline’s message to people who wish to donate to charities and fundraisers is “Smaller charities are just as important to donate to,” says Pauline. “We hope to level the playing field, making it easy for smaller charities and worthy causes to have an online presence and be found, and take in more donations. For example, people in Ireland who support the Poland-based fundraising initiatives for Ukrainian refugees that are based in Poland will find their money goes a long way.” has been in development for two years, with support from Enterprise Ireland’s New Frontiers Programme and recently won the Innovation Award at Technological University of the Shannon, Midwest New Frontiers Awards 2022.

Rajat has coined a phrase: 'the ripple effects of goodness' to describe how the growing community will become stronger as more and more donors and charities engage on it.

“Change the world - one small deed at a time is the motto, and visitors to the website can expect to see additional functionality released over the coming year – both for people who want to get involved in fundraising or donate, as well as for charities and NGOs,” Rajat says.

“We are very proud at here in Waterford of Pauline and Rajat, and we are doing everything we can to support and its wonderful work, and would encourage all of our students, alumni, staff and business and community friends to donate to the Ukrainian work, and get involved in this great platform, so the ripple effects of goodness will spread even more. Best wishes to for continued success,” says Dr. Anthony Foley.

“It means so much to us, to have the support of South East Technological University. A startup needs a lot of support, good people around it, advice and to have it means validation for us. But is a goodness platform and so it's absolutely heart warming and inspirational to see WIT staff coming together, to support an alumni student who is trying to make the world a little bit better. We are looking forward to further collaboration with SETU on various goodness projects,” says Pauline.