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What is the Course about?

Culture, language, political systems, geography, finance and socio-economic factors all shape and influence business and must be understood by organisations wishing to conduct business in a global marketplace. An international business degree equips students with the skills to manage people, diversity in culture, and ways of conducting business in a diverse marketplace.

Course Structure

Students who choose the International Business option in Year 3 study specialist subjects in more detail including International Marketing; International Business Culture; Business Research Methods; and International Business. Additional specialist subjects can be chosen from the elective list, depending on the student's area of interest.

Is this course for you?

Are you interested in living, working and traveling to other countries? Would you like to work in a multinational company with people from all over the world? Or maybe work with Irish companies in expanding internationally?

If you have you an outward perspective and an interest in international affairs, then this might be the course for you.

Special Features:


Year 1

Semester 1 Semester 2
Business Financial Accounting 1 (M) Business Financial Accounting 2 (M)
IT for Business (M) Macroeconomics (M)
Microeconomics (M) Management (M)
Quantitative Techniques 1 – Data Analysis (M) Quantitative Techniques 2 - Business Mathematics (M)
Communications and Academic Writing (E) Business Psychology 1 (E)
French I (E) French II (E)
German I (E) German II (E)

M is a mandatory subject - E is an elective subject

Year 2

Semester 3 Semester 4
Business Applications 3 (M) Business Management Accounting (M)
Business Law (M) Contemporary Marketing Practice (M)
Human Resource Management 1 (M) Macroeconomy of Ireland (M)
Introduction to Marketing (M) Supply Chain Management (M)
Business Psychology 2 (E) Business Applications 4 (E)
French III (E) French IV (E)
German III (E) German IV (E)
Intermediate Financial Accounting 1 (E) Human Resource Management 2 (E)
Intermediate Financial Accounting 2 (E)

M is a mandatory subject - E is an elective subject

Year 3

Semester 5 Semester 6
International Business Culture (M) Work Placement (M)
Business Finance (M) Business English 2 (E)
Global Market Assessment and Selection (M) Business Internship Project (E)
Organisational Behaviour 1 (M) Global Marketing Strategy (E)
Business English 1 (E) Organisational Behaviour 2 (E)
Business Information Systems 1 (E)
Contemporary Issues In HRM (E)
Managerial Economics (E)
Purchasing and Supplier Management and Negotiation (E)

M is a mandatory subject - E is an elective subject

Year 4

Semester 7 Semester 8
Applied Business Solutions (M) Strategic Positioning (M)
International Business (M) The Global Economy 2 (M)
Strategic Analysis (M) Business Information Systems 3 (E)
Strategic Financial Management (M) Contemporary Issues In HRM (E)
The Global Economy 1 (M) Corporate Finance for Business (E)
Business Information Systems 2 (E) Corporate Governance - Private Companies (E)
Enterprise Development I (E) Corporate Social Responsibility (E)
Global Logistics (E) Enterprise Development II (E)
Industrial Relations 1 (E) Global Marketing Strategy (E)
Sustainable Marketing (E) Global Supply Chain Management (E)
Industrial Relations 2 (E)
New Product Innovation (E)
Organisational Behaviour 2 (E)
Strategic Service and CX Excellence (E)

M is a mandatory subject - E is an elective subject

What are the minimum entry requirements?

  • 2H5 & 4O6/H7
  • English or Irish O6/H7
  • Mathematics O6/H7

What follow-on study opportunities are available?

Graduates who achieve a minimum of a second-class honours degree are eligible to apply to undertake a Research or Taught Masters at SETU or other institutions.

  • Work Placement is an integral part of the course in Year 3.
  • Maximum flexibility enables students to choose a speciality after Year 2.
  • Exit Awards:Higher Certificate in Business (NFQ Level 6) after Year 2 andBachelor of Business (NFQ Level 7) after Year 3.

What exemptions will I receive?




What will I be able to do when I finish the course?

An International Business Degree enables graduates to embark on a career path with plenty of flexibility and variety. Graduates of this course will have excellent employment opportunities with global organisations and with domestic companies with international importing and exporting operations. Typical roles include international marketing, sales management and customer service management. Many graduates start their careers with domestic operations of an organisation and then progress to managing and co-ordinating global operations.


Course Leader

Ms Sharon Harris Byrne

Associate Lecturer -

Email: [email protected]