Skip to main content

What is the Course about?

This course equips you with the applied skills and knowledge needed to pursue a career in business, thus ensuring you will have a wide range of career options. In the first two years you will explore the fundamentals of business and from Year 3, you can specialise in an area of interest.

Course Structure

Students decide on their chosen area of specialism in either Business or Business with Digital Marketing. The Business stream is focused around four key pillars - management, finance/economics, business technology and marketing. Specially focused modules, such as fund accounting, are targeted at students interested in a career in financial services, while practical modules in data analytics and computerised accounting enhance employability skills. Students also have opportunities to develop their own business ideas through the development of business plans and in entrepreneurship .

The discipline of marketing is going through deep changes because of technology disruption. This change has borne new roles and areas of expertise collectively known as Digital Marketing'. Organisations are adapting across the marketing lifecycle, from product conception to development, in advertising to selling and aftersales. With the Digital Marketing specialism, you will have the opportunity to work with students and staff from a design background to find creative solutions to marketing issues.

Is this course for you?

If you are interested in learning how to manage complex decision-making in an evolving global, digital business environment, this course will interest you.

Special Features:

  • Students of either option undertake a 12 - 20 week professional work placement in Year 3. This placement requires students to undertake a practical project in either business or digital marketing with a client organisation producing either digital marketing plans or a marketing and business plan to a professional standard for that business.

  • Business project in year 4 integrates professional work placement experience with skills developed throughout the course.

  • Application of digital skills to complex business decisions.

  • Specialist electives in the fund accounting and regulatory environment areas.

  • Use of tech/digital-related teaching and learning strategies.

  • Focus on the application of technical skills and design acumen to formulate complex and sustainable business solutions.

Year 1

Semester 1 Semester 2
Academic and Professional Skills (M) Customer Service in Practice (M)
Digital Skills (M) Fundamentals of Financial Accounting (M)
Introduction to Management (M) Investment Maths (M)
Microeconomics (M) Macroeconomics (M)
Statistics and Forecasting (M) Managing an Enterprise (M)

M is a mandatory subject - E is an elective subject

Year 2

Semester 3 Semester 4
Business Law (M) Digital Applications (M)
Management Accounting 1 (M) Management Accounting (M)
Introduction to Marketing (M) Marketing Mix (M)
Financial Reporting (E) Computerised Accounting (E)
Managerial Economics (E) Economic Policy (E)
People Management (E) Human Resource Management Skills (E)

M is a mandatory subject - E is an elective subject

Year 3

Semester 5 Semester 6
Business Research Methods (M) Placement Preparation and Practice (M)
Digital Marketing (M)
Financial Management (M)
Marketing Management (M)
Digital Media Design - (For Digital Marketing Stream-Business) (E)
Operations Management (E)
Commercial Law (E)
European Economics (E)
Fund Accounting (E)

M is a mandatory subject - E is an elective subject

Year 4

Semester 7 Semester 8
Business Dissertation (M) Corporate Finance (M)
Operations Management (M) Data Analytics (M)
Services Marketing (M) Strategic Management: Advantage (M)
Strategic Management: Analysis (M) Web Design Methods (E)
Digital Marketing Research Project (E)
User Interface and Experience Design (E)
Financial Management (E)
Derivatives and the Regulatory Environment (E)
Entrepreneurship (E)
Global Economics (E)
International Business (E)

M is a mandatory subject - E is an elective subject

What are the minimum entry requirements?

  • 2 subjects: H5
  • 4 subjects: O6/H7
  • English or Irish O6/H7
  • Mathematics: O6/H7

Graduates of a relevant Certificate are eligible to enter year 3 and graduates of a relevant Ordinary Degree are eligible to enter year 4.

Mature applicantswill be assessed on an individual basis and may be interviewed.

What follow-on study opportunities are available?

Graduates of BBS Business and BBS Business with Digital Marketing degrees have a diverse selection of postgraduate studies to explore and specialise in. Examples include higher diploma and masters programmes such as MSc in Finance, MBS in Human Resources, MSc in Digital Marketing, or MSc Digital Media with Business Analytics among many others. For those seeking a broader understanding of business, pursuing an MBA (Master in Business Administration) is a popular choice. Browse through the postgraduate section to discover our broad range of level 9 awards.

Many of our graduates go on to pursue a career in finance/accountancy and complete the professional Accountancy/Banking exams. Moreover, other past graduates have chosen to pursue a master's degree in education, enabling them to become second-level teachers.

Graduates have the opportunity to embark on a journey towards a doctoral degree, such as a Ph.D. This avenue offers a chance to engage in advanced research and contribute to the academic community. Pursuing a doctoral degree allows graduates to deepen their knowledge, become experts in their chosen field, and potentially pursue careers in academia or research-driven roles.

What exemptions will I receive?

Some exepmtions are available from accountancy bodies for this programme.


Exit award: Higher Certificate in Business (NFQ Level 6) after Year 2; Bachelor of Business, Business or Digital Marketing (NFQ Level 7) after Year 3.

What will I be able to do when I finish the course?

A business degree prepares you for a broad range of industries and career opportunities. The flexibility of the degree allows for a diverse array of employment prospects, giving you skills in critical thinking, communication, leadership, problem-solving, and understanding complex systems, which are applicable in all sectors. Below are some industries and jobs that a business graduates find employment:

  • Finance, including financial services, insurance and investment fund organisations.
  • Marketing, Advertising, and Public Relations
  • Public sector and Non-Profit Organisations
  • Entrepreneurship and Start-ups
  • Accountancy
  • Investment Funds
  • Retail and Sales
  • Human Resource Management
  • Education and Teaching
  • Supply Chain and Logistics
  • Technology
  • Tourism and Hospitality

Business graduates are very versatile in their applicability across various industries. Irrespective of the industry or sector, business graduates can add significant value due to their diverse skill set and knowledge. Business graduates possess a comprehensive understanding of how organisations function, how decisions are made, and how strategies are implemented, making them integral to any institution.

Some common career paths that our graduates have followed are Business & Financial Analyst, Marketing Executive, Sales, Project & Operations Manager, Human Resources, Management Consultant, Supply Chain Analyst, Account Executive, Brand Strategist, Data Analyst, 2nd level Teaching, Lecturing, Procurement Specialist, Entrepreneur, Public Relations, Investment Banking, Market Research Analyst, Logistics Coordinator

In addition, past graduates from the Business with Digital Marketing specialism have also worked in professional areas such as Digital Marketing, SEO, Social Media, Content Strategy, Product Management, Web Design/Development, Data Analysis UX/UI Design, Brand Strategy, Influencer Marketing and CRM.