What is the Course About?
Digital media has transformed the way the world communicates, connects, shops, learns, and entertains itself. From influencers and podcasters to social media managers, content creators, digital marketers, and brand strategists, there has never been a greater demand for creative people who understand how to engage online audiences.
Experts estimate that the global influencer and creator economy is now worth more than $21 billion, and it continues to grow every year. Businesses, charities, governments, sports organisations, and media companies all rely on skilled digital professionals to tell stories, build communities, and influence audiences across platforms such as TikTok, Instagram, YouTube, LinkedIn, Facebook, and emerging digital channels.
This exciting and innovative programme is designed to help transform passion into profession. Whether you dream of becoming a content creator, social media strategist, digital marketer, podcaster, campaign manager, or online entrepreneur, this course will give you the creative, technical, and professional skills needed to thrive in the fast-moving digital media industry.
Throughout the programme, students will learn how to create compelling digital content, grow and engage online audiences, understand platform algorithms, analyse audience data, and develop effective social media campaigns. The course combines creativity with strategy, helping students understand not only how to create great content, but why successful digital communication works.
Students will also explore the psychology behind online behaviour and learn how digital media shapes culture, business, politics, entertainment, and society. Practical, hands-on learning is at the heart of the programme, giving students the opportunity to build real-world skills while developing their own personal brand and professional portfolio.
By the end of the programme, students will have developed the confidence, creativity, and digital expertise needed to pursue careers in a wide range of industries including media, marketing, communications, advertising, public relations, entertainment, campaigning, and online business.
Most importantly, this programme helps students take something they already love doing every day and turn it into a future-focused career with endless possibilities.
Special Features
This dynamic programme offers a wide variety of exciting modules and practical experiences, including:
- Creative video production
- Social media content creation
- Influencer and celebrity studies
- Podcasting and audio storytelling
- Psychology and online behaviour
- Digital marketing and branding
- Data analytics and audience insights
- Campaign strategy and communication
- Professional work experience opportunities
The broad range of subjects ensures students graduate with a versatile and highly relevant skillset, ready to take on the ever-evolving digital world.
Year 1
| Semester 1 | Semester 2 |
|---|---|
| Introduction to Data Analysis for Digital Marketing (M) | Data Analysis for Digital Marketing (M) |
| Introduction to Digital Marketing (M) | Social Media Entrepreneurship (M) |
| Introduction to Media Studies 1 (M) | Introduction to Media Studies 2 (M) |
| Introduction and History of Public Relations (M) | Social Media Marketing (M) |
| Professional Writing and Research in the Digital Age (M) | Social Psychology (M) |
| Introduction to Information Technology (M) | Applied Information Technology (M) |
M is a mandatory subject - E is an elective subject
Year 2
| Semester 3 | Semester 4 |
|---|---|
| Visual Language and Communications (M) | Creative Digital Media (M) |
| Creative Writing and Narrative (M) | Crisis Management (M) |
| Fundamentals of Media and PR Law 1 (M) | Contemporary Photographic Cultures (M) |
| History of Photography (M) | Multimodel Media Practices (M) |
| Creative Video (M) | Creative Radio and Storytelling (M) |
M is a mandatory subject - E is an elective subject
Year 3
| Semester 5 | Semester 6 |
|---|---|
| Content Writing (M) | Work Placement (E) |
| New Media Ethics (M) | Study Semester Abroad (E) |
| Data Journalism (M) | PR and Media Internship Project (E) |
| Radio Journalism (M) | Fundamentals of Media and PR Law 2 (E) |
| Journalism (M) | Contemporary Marketing Practice (E) |
| Networking in Public Relations (E) | |
| Marketing Research (E) |
M is a mandatory subject - E is an elective subject
Year 4
| Semester 7 | Semester 8 |
|---|---|
| Event Management (M) | Ireland on Screen (M) |
| Sustainable Marketing (M) | Screen Stories (M) |
| Social Media Project (M) | Media and Society (M) |
| Podcasting and Multi-Screen Production (M) | Lead Portfolio (M) |
| Celebrity Studies (M) | Dissertation (E) |
| Dissertation by Practice (E) |
M is a mandatory subject - E is an elective subject
What are the minimum entry requirements?
5 subjects: O6/H7
English or Irish: O6/H7
What will I be able to do when I finish the course?
- Content Creation
- Content writer/editor
- Journalism
- Communications
- Social media/content marketing
- Influencing
- Content Management
- Digital Design
CourseCast Podcast
Listen to our CourseCast Content Creation and Social Media episode to hear real insights from students and lecturers about this course, what you’ll learn, and where it can lead.
Content Creation and Social Media
This is all about the honours degree in Content Creation and Social Media – a new course at SETU. The podcast explores the ‘content economy’ and the crucial part it plays in all sectors of industry. The podcast hears how it prepares students for a career in content creation taking into account many disciplines, modules and placement opportunities over the duration of the programme. We hear from Dr Irene McCormick, Programme Director, and students of the course Harry Odife and Favour Ehuchie.
Listen on podcasts.setu.ieStories
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