Build your Digital Marketing expertise and drive business growth
Digital technologies continue to transform how organisations engage with customers, build brands, and compete in an increasingly connected marketplace. The Certificate in Digital Marketing is designed to equip professionals with the knowledge and practical skills required to develop, implement, and evaluate effective digital marketing strategies. Based on the programme aim, the course introduces learners to the principles and practices of online marketing and digital media while developing the capability to create, manage, and critically evaluate digital marketing communications.
This Level 8 programme provides a practical and industry-focused introduction to the fast-paced world of digital marketing. Learners explore how digital technologies influence consumer behaviour, customer engagement, and marketing strategy while gaining hands-on experience with contemporary digital marketing tools and platforms.
Throughout the programme, participants will develop an understanding of the digital consumer journey, social media marketing, content creation, customer insights, and digital communication strategies. The course combines academic knowledge with practical application, enabling learners to apply their learning directly to real-world marketing challenges.
This course is supported by Carlow Kilkenny Skillnet. Eligible applicants can contact Jacqui to learn more about the funding support - [email protected].
This course is offered online and will commence in January 2027 and will run over 12 weeks on a Tuesday night from 7pm to 10pm.
This programme is ideal for:
Marketing professionals seeking to enhance their digital capabilities.
Business owners and entrepreneurs looking to strengthen their online presence.
Communications and public relations professionals.
Professionals responsible for social media and digital content.
Individuals seeking to upskill or transition into digital marketing roles
This programme provides a practical introduction to the principles and practice of digital marketing.
You will explore the development of digital marketing strategies and examine how organisations use digital channels to engage with customers and support business objectives. The programme considers the customer journey, customer research, audience profiling and customer relationship management within digital environments.
Learners will develop knowledge of key digital marketing channels, including search engine optimisation (SEO), search engine marketing (SEM), social media marketing, email marketing and content marketing. You will examine how digital content is planned, created and managed, and how organisations use multiple channels to build visibility, engagement and customer relationships.
A significant focus is placed on measuring and evaluating marketing performance through digital analytics. The programme explores the use of data, key performance indicators (KPIs) and analytics tools to assess campaign effectiveness and support decision-making. Learners will also examine ethical, legal and social considerations in digital communications, including data protection and intellectual property.
Through practical activities and case studies, learners will apply digital marketing concepts to real-world scenarios and develop an understanding of current industry practices.
All applicants will be considered on a case-by-case basis. Lifelong Learning reserves the right to require applicants to attend for an interview to determine their suitability for the programme.
The programme supports professional development for individuals working in marketing, communications, sales, business development, customer engagement and related areas.
The knowledge and skills gained are relevant to a wide range of roles involving digital marketing, social media management, content creation, digital communications and online customer engagement. The programme is also beneficial for business owners and entrepreneurs seeking to strengthen their organisation's digital presence and marketing effectiveness.
Successful completion may support progression to further study in marketing, digital marketing, business, communications, e-commerce and related disciplines.
Explore our Part-time Prospectus to see the range of flexible study options available, with detailed course information, entry requirements, and study formats. Download the prospectus to find a programme that fits around your work and other commitments.
