Key information for BA in Content Creation and Social Media

Code: SE301 | Level: 7 | Duration: 3 Years | Delivery: Fulltime | Credits: 180

Location for BA in Content Creation and Social Media

Location: Carlow | Campus: Kilkenny Road

Application Information for BA in Content Creation and Social Media

Next Intake: Rolling Intake | Application Status: Open | Fee Information Link: /current-students/fees-and-grants/fees/lll-fees

Study Options for BA in Content Creation and Social Media

Work placement options: Available (View details at https://www.setu.ie/engage/access-our-talent) | Study abroad options: Available (View details at https://www.setu.ie/global/global-mobility)

International Applicants information for BA in Content Creation and Social Media

International Application Status: Open | Application Information Link: https://www.setu.ie/global/study-at-setu/applying-to-setu | International Fees Link: https://www.setu.ie/current-students/fees-and-grants/fees/global-fees

What modules are taught in BA in Content Creation and Social Media?

Year 1 Modules: Introduction to Digital Marketing (M), Introduction to Data Analysis for Digital Marketing (M), Introduction to Media Studies 1 (M), Introduction and History of Public Relations (M), Professional Writing and Research in the Digital Age (M), Introduction to Information Technology (M), Data Analysis for Digital Marketing (M), Social Media Entrepreneurship (M), Introduction to Media Studies 2 (M), Social Media Marketing (M), Social Psychology (M), Applied Information Technology (M) | Year 2 Modules: Visual Language and Communications (M), Creative Writing and Narrative (M), Fundamentals of Media and PR Law 1 (M), History of Photography (M), Creative Video (M), Creative Digital Media (M), Crisis Management (M), Contemporary Photographic Culture (M), Multimodel Media Practices (M), Creative Radio and Storytelling (M) | Year 3 Modules: Content Writing (M), New Media Ethics (M), Data Journalism (M), Radio Journalism (M), Journalism (M), Work Placement (E), Study Semester Abroad (E), PR and Media Internship Project (E), Fundamentals of Media and PR Law 2 (E), Contemporary Marketing Practice (E), Networking in Public Relations (E), Marketing Research (E)

What further study options exist for graduates of BA in Content Creation and Social Media?

What will I be able to do when I finish the course?Content CreationContent writer/editorJournalismCommunicationsSocial media/content marketingInfluencingContent ManagementDigital Design

SE301 Carlow

Bachelor of Arts

Content Creation and Social Media

Apply CAO

Programme Overview

The Bachelor of Arts in Content Creation and Social Media is a specialized Level 7 degree designed to transform digital device usage and creative content creation into a professional, high-impact career. With the global influencer and digital media market expanding rapidly, skills in social media strategy, content creation, digital writing, and online engagement are critical for modern businesses and organizations. This programme equips creative storytellers with the strategic insights, technical skills, and professional standards required to connect with global audiences and monetize digital channels.

Practical Learning & Work Experience

The programme focuses on professionalizing online practice, helping students transition from hobbyist content creators to industry professionals. Learning is heavily practical, incorporating real-world production projects, media analysis, and built-in work experience:

Hands-On Content Creation: Producing professional-grade audio and visual media, including creative video production, podcasting, and digital writing.
Work Placement: Gaining direct industry experience within digital marketing agencies, media companies, or corporate communications teams.
Strategic & Analytics Practice: Applying real-time data analytics and psychological insights to refine audience targeting, increase engagement, and measure campaign reach.

Coursework

The multidisciplinary curriculum combines media production, digital strategy, business principles, and social science:

Digital Content Creation & Podcasting: Training in creative video editing, audio production, digital storytelling, and platform-specific content design.
Social Media Theory & Digital Strategy: Understanding algorithm mechanics, audience engagement, online campaigning, and brand storytelling.
Data Analytics & Consumer Psychology: Analysing user behaviour, digital metrics, and psychological factors behind audience motivation and viral content.
Celebrity Studies & Influence: Examining modern digital culture, personal branding, influencer marketing ethics, and public engagement strategies.

Career Opportunities

Graduates gain a Level 7 digital media qualification that opens pathways to key industry roles alongside clear academic progression to Level 8 honours add-on degrees:

Social Media Executive & Content Coordinator
Digital Content Creator & Podcaster
Influencer Marketing Assistant
Digital Campaign Assistant & Copywriter
Community Manager & Audience Engagement Specialist
Progression to Level 8 Honours Add-on Programmes in Digital Media & Marketing

Upon completion of the Level 7 degree, graduates possess the practical portfolio, strategic mindset, and technical expertise needed to launch a successful career in digital media or seamlessly advance into a Level 8 honours degree.

Year 1

Semester 1	Semester 2
Introduction to Digital Marketing (M)	Data Analysis for Digital Marketing (M)
Introduction to Data Analysis for Digital Marketing (M)	Social Media Entrepreneurship (M)
Introduction to Media Studies 1 (M)	Introduction to Media Studies 2 (M)
Introduction and History of Public Relations (M)	Social Media Marketing (M)
Professional Writing and Research in the Digital Age (M)	Social Psychology (M)
Introduction to Information Technology (M)	Applied Information Technology (M)

M is a mandatory subject - E is an elective subject

Year 2

Semester 3	Semester 4
Visual Language and Communications (M)	Creative Digital Media (M)
Creative Writing and Narrative (M)	Crisis Management (M)
Fundamentals of Media and PR Law 1 (M)	Contemporary Photographic Culture (M)
History of Photography (M)	Multimodel Media Practices (M)
Creative Video (M)	Creative Radio and Storytelling (M)

M is a mandatory subject - E is an elective subject

Year 3

Semester 5	Semester 6
Content Writing (M)	Work Placement (E)
New Media Ethics (M)	Study Semester Abroad (E)
Data Journalism (M)	PR and Media Internship Project (E)
Radio Journalism (M)	Fundamentals of Media and PR Law 2 (E)
Journalism (M)	Contemporary Marketing Practice (E)
	Networking in Public Relations (E)
	Marketing Research (E)

M is a mandatory subject - E is an elective subject

What are the minimum entry requirements?

5 subjects: O6/H7
English or Irish: O6/H7

What will I be able to do when I finish the course?

Content Creation
Content writer/editor
Journalism
Communications
Social media/content marketing
Influencing
Content Management
Digital Design

CourseCast 27 May 2026

Content Creation and Social Media

This is all about the honours degree in Content Creation and Social Media – a new course at SETU. The podcast explores the ‘content economy’ and the crucial part it plays in all sectors of industry. The podcast hears how it prepares students for a career in content creation taking into account many disciplines, modules and placement opportunities over the duration of the programme. We hear from Dr Irene McCormick, Programme Director, and students of the course Harry Odife and Favour Ehuchie.

Listen on podcasts.setu.ie