The BSc in Fashion Buying and Retail Management is a specialized honours degree designed for individuals passionate about combining business acumen with the dynamic world of fashion. Developed in direct collaboration with leading global fashion industry figures—including the Primark fashion buying team and the design lead at JW Anderson London—the programme responds to the growing demand for qualified professionals in fashion buying and retail strategy. It equips students with the managerial, analytical, and creative competencies required to lead and innovate within the global retail sector.
Practical Learning & Flexible Semester 5
Practical experience and industry engagement are central to the degree. In Year 3 (Semester 5), students participate in an educational trip to global fashion capitals Paris or London, alongside a choice of flexible experiential pathways:
Industry Work Placement: Gaining direct, hands-on experience within a fashion buying, visual merchandising, or retail management environment.
Study Abroad Option: Spending a semester studying at an international partner institution across Europe, North America, or Canada.
Industry Seminars: Attending a recurring series of masterclasses and guest lectures delivered by key fashion and retail leaders throughout the programme.
Coursework
The curriculum blends core business operations, modern digital technologies, and specialized fashion industry disciplines:
Fashion Buying & Merchandising: Planning, sourcing, range building, and managing stock cycles for retail brands.
Retail Trend Analysis & Media: Forecasting consumer trends, fashion analytics, media strategies, and visual merchandising.
Business, IT & Management: Retail management principles, digital business systems, financial planning, leadership, and supply chain control.
Career Opportunities
Graduates earn a industry-tailored business qualification that opens doors to exciting, fast-paced roles across global retail, e-commerce, and fashion enterprises:
Assistant Fashion Buyer & Merchandiser
Retail Operations & Department Manager
Fashion Trend Forecaster & Visual Merchandiser
Digital Retail & E-Commerce Specialist
Fashion Brand & Marketing Coordinator
Postgraduate Study in Business, Retail & Fashion Strategy
Upon completion of the degree, graduates emerge fully equipped with the practical expertise, global exposure, and commercial acumen needed to step directly into high-impact roles in the fashion buying and retail management sector.
Students who complete this level 7 degree programme can choose either to graduate after three years or progress on to a related level 8 degree. Completion of a level 8 programme will also enable students to undertake taught Masters programmes or Masters degrees by Research at SETU Waterford or other third-level Colleges.
BSc in Retail Management career opportunities
Graduates often pursue lead, supervisory or management positions at the retail store level, or specialist/analyst positions within a retail department or corporate headquarters such as: Category Management, Buying and Merchandising, Key Account Management and Sales/Marketing positions