Programme Overview
The Bachelor of Business in International Business equips students with the specialized knowledge and cross-cultural competencies required to manage and lead in a global marketplace. The programme explores how culture, language, political systems, geography, finance, and socio-economic factors shape international commerce, making it ideal for students with an outward perspective who aspire to work in multinational companies, manage diverse teams, or help domestic enterprises expand globally.
Practical Learning & Work Placement
A key feature of the course is work placement in Year 3, providing students with direct, real-world industry experience. The programme is structured for maximum flexibility, allowing students to build a broad business foundation in the first two years before specializing. Additionally, an embedded exit award—the Higher Certificate in Business (NFQ Level 6)—is available upon completion of Year 2.
Coursework
The curriculum combines core business modules with specialized international studies and flexible elective options:
- International Business Strategy: Analyzing global market mechanics, cross-border operations, and international enterprise expansion.
- International Marketing: Developing marketing strategies tailored to diverse cultural, regulatory, and consumer environments.
- International Business Culture: Understanding cross-cultural communication, managing diversity, and navigating international business etiquette.
- Business Research Methods & Electives: Training in data-driven decision-making alongside student-chosen electives aligned with individual career interests.
Career Opportunities
Graduates earn a Level 7 degree that opens global career pathways across international business, trade, and enterprise, as well as clear progression routes to Level 8 honours add-on degrees:
- International Brand & Marketing Executive
- Global Supply Chain & Logistics Coordinator
- Export & International Trade Specialist
- Cross-Border Business Analyst & Consultant
- Progression to Level 8 Honours Add-on Programmes & Advanced Studies
Upon completion of the degree, graduates are fully prepared to navigate complex international business environments, support global expansion for domestic and multinational companies, or progress directly into a Level 8 honours degree.
Year 1
| Semester 1 | Semester 2 |
|---|---|
| Business Financial Accounting 1 (M) | Business Financial Accounting 2 (M) |
| Communications and Academic Writing (M) | Data Analysis for Business 1 (M) |
| Microeconomics (M) | Macroeconomics (M) |
| IT for Business 1 (M) | Management in Action (M) |
| An Introduction to Management Theory (M) | Business Psychology 1 (M) |
| Quantitative Techniques 1 (M) | Quantitative Techniques 2 (M) |
M is a mandatory subject - E is an elective subject
Year 2
| Semester 3 | Semester 4 |
|---|---|
| Business Cost Accounting (M) | Business Management Accounting (M) |
| Data Analysis for Business 2 (M) | Macroeconomy of Ireland (M) |
| Business Law 1 (M) | Business Law 2 (M) |
| Human Resource Management 1 (M) | Supply Chain Management (M) |
| Introduction to Marketing (M) | Contemporary Marketing Practice (M) |
| Business Psychology 2 (E) | Intermediate Financial Accounting 2 (E) |
| Intermediate Financial Accounting 1 (E) | Human Resource Management 2 (E) |
| IT for Business 2 (E) |
M is a mandatory subject - E is an elective subject
Year 3
| Semester 5 | Semester 6 |
|---|---|
| Organisational Behaviour 1 (M) | Work Placement (E) |
| International Business Culture (M) | Organisational Behaviour 2 (E) |
| Business Finance (M) | Global Marketing Strategy (E) |
| Global Market Assessment and Selection (M) | Business English 2 (E) |
| Managerial Economics (E) | Study Semester Abroad (E) |
| Business Information Systems 1 (E) | Global Supply Chain Management (E) |
| Business English 1 (E) | Business Internship Project - International Business (E) |
| Contemporary Issues in HRM (E) | |
| Purchasing and Supplier Management (E) |
M is a mandatory subject - E is an elective subject
Entry Requirements
5 subjects: 06/H7
English or Irish: O6/H7
Mathematics: O6/H7
What follow-on study opportunities are available?
Graduate are eligible to proceed to Bachelor of Business (Honours) in International Business (NFQ Level 8) year 4.
What will I be able to do when I finish the course?
An International Business Degree enables graduates to embark on a career path with plenty of flexibility and variety. Graduates of this course will have excellent employment opportunities with global organisations and with domestic companies with international importing and exporting operations. Typical roles include international marketing, sales management and customer service management. Many graduates start their careers with domestic operations of an organisation and then progress to managing and co-ordinating global operations.
