Dr. Gráinne Dilleen is an Assistant lecturer in Digital Marketing at SETU Carlow in the Department of Sports, Media and Marketing. She lectures both at undergraduate and postgraduate level. Her modules include Digital Marketing Communications, Introduction to Marketing, Fundamentals of Marketing, Marketing and Customer Insights, Web Design and UX, Contemporary Issues in Digital Marketing. Her PhD was awarded by SETU Waterford and was focused on examining the factors influencing farmers' intentions to adopt Smart Farming Technology. Her research interests include digital marketing, consumer behaviour, technology adoption, and social media marketing among others. Prior to lecturing, Gráinne worked in various marketing and communication roles in industry.
Lecturing on a range of undergraduate and postgraduate programmes in the Marketing area including: MSc Digital Marketing and Analytics
BSc Digital Marketing and Analytics
BA in PR & Media
BBS in Marketing
Research Publications
Journals
Doolin, K., Roussaki, I., Dilleen, G., Cleary, E., Williams, H., Foley, A. and Claffey, E. (2024) “Making Smart Agriculture Smarter: Challenges in Realizing an IoT-Enabled Agricultural Ecosystem”, in Springer Handbook of IoT
Dilleen, G., Claffey, E., Foley, A. and Doolin, K. (2023), "Investigating knowledge dissemination and social media use in the farming network to build trust in smart farming technology adoption", Journal of Business & Industrial Marketing, Vol. 38 No. 8, pp. 1754-1765
Peer Reviewed Conference Papers
Hearne, D., Wolferts, D. and Dilleen, G. (2022), “Designing technology for farmers: A case study in the application of Human-Centered Design for the DEMETER project” Proceedings of the First International Conference on Farmer-centric On-Farm Experimentation, Montpellier, 12-15 October, pp. 143-152
Dilleen, G., Claffey, E. and Foley, A. (2022), “Exploring the role of trust as an antecedent to the adoption of Smart Farming Technology”, IAM Annual Conference, Dublin, 24-25th August
Dilleen, G., Claffey, E. and Foley, A. (2021), “Investigating the External and Internal influences on Farmers’ Adoption of Smart Farming Technologies”, IMP Conference, Virtual, 26-27th August
Dilleen, G., Claffey, E. and Foley, A. (2021), “Examining the Internal and External Forces which Impact Adoption of AgriTech in the Marketplace”, IAM Annual Conference (Doctoral Colloquium), Virtual, 25-26th August
Gráinne has over fifteen years marketing experience working in various roles in marketing, advertising and communications.
