Ms Bernadette Naughton

I lecture many BIS modules in addition to supervising project development both commercial and academic at Undergraduate and Postgraduate level in the School of Business.  My areas of interest include: MIS, Digital Marketing, SEO and Analytics, E-Business, Digital Economy, Data Analytics, Digital Media, Web Development and Print Media Advertising.

Lecturing on a range of undergraduate and postgraduate programmes in the BIS area including:

• Masters of Business Administration (I.S Projects and Digital Marketing)
• Higher Diploma in Business in Service Design and Innovation (Search Engine Optimisation)
• Bachelor of Business Studies (MIS and E-business)
• Bachelor of Business Studies (Digital Economy)
• BA in Marketing with Advertising and Online Media (Web Design, Print Media Advertising and Digital Media)
• BA in International Business (MIS and E-business)
• Bachelor of Business Ordinary Degree (Business Information Technology)
• Higher Certificate in Business Studies (Applied ICT Skills)
• BSc (Hons) Retail Management  (ICT Skills)
• Computer Science and Information Systems - previously at University of Limerick

• Masters in Information Communications Technology - University of Limerick.
• Masters included a transfer from the Post Graduate Diploma in Information Communications Technology -University of Limerick
• Post Graduate Diploma in Education (Business) - University of Limerick
• Registered Secondary School Teacher with Department of Education
• Bachelor of Arts (Information Systems Management) - Institute of Technology Tralee

Continued Professional Development and Research:

Mullally, J. and Naughton, B. (2015), Attitudes and Perceptions towards the impact of Technology in Education: How does the use of simulation software transform the learning experience?, Irish Academy of Management Conference, Galway, Ireland, September (Forthcoming).

• Professional Diploma in Digital Marketing – Digital Marketing Institute
• BTEC Professional Certificate in E-Learning – University of Newcastle
• Educating the Next Generation and Business Leaders Syllabus Conference-CIMA Dublin
• Web Development  “Essentials in Dreamweaver” – Bigwave Media, Dublin
• Web Development “Intermediate Dreamweaver using CSS” – Bigwave Media, Dublin
• Digital Marketing Event “Marketing in a Digital World” – The Marketing Institute of Ireland and WIT
• Building a Business on Your Ideas and The Value of Intellectual Property – The Irish Patents Office and WIT
• SAP Business Warehouse, Business Intelligence and Business Objects – UCD and SAP
• Educational Technology Conference – WIT
• Moodle Training – WIT
• WebCT Training – WIT
• Pedagogy Skills for Lecturers –WIT
• Research Skills –WIT
• Research Skills - University of Limerick
• Quantitative Research Methods -WIT

• Masters in Information Communications Technology - University of Limerick.
• Masters included a transfer from the Post Graduate Diploma in Information Communications Technology -University of Limerick
• Post Graduate Diploma in Education (Business) - University of Limerick
• Registered Secondary School Teacher with Department of Education
• Bachelor of Arts (Information Systems Management) - Institute of Technology Tralee

Continued Professional Development and Research:

Mullally, J. and Naughton, B. (2015), Attitudes and Perceptions towards the impact of Technology in Education: How does the use of simulation software transform the learning experience?, Irish Academy of Management Conference, Galway, Ireland, September (Forthcoming).

• Professional Diploma in Digital Marketing – Digital Marketing Institute
• BTEC Professional Certificate in E-Learning – University of Newcastle
• Educating the Next Generation and Business Leaders Syllabus Conference-CIMA Dublin
• Web Development  “Essentials in Dreamweaver” – Bigwave Media, Dublin
• Web Development “Intermediate Dreamweaver using CSS” – Bigwave Media, Dublin
• Digital Marketing Event “Marketing in a Digital World” – The Marketing Institute of Ireland and WIT
• Building a Business on Your Ideas and The Value of Intellectual Property – The Irish Patents Office and WIT
• SAP Business Warehouse, Business Intelligence and Business Objects – UCD and SAP
• Educational Technology Conference – WIT
• Moodle Training – WIT
• WebCT Training – WIT
• Pedagogy Skills for Lecturers –WIT
• Research Skills –WIT
• Research Skills - University of Limerick
• Quantitative Research Methods -WIT