The guidelines and resources on this page provide support for staff, students and external stakeholders who wish to access and embrace the South East Technological University (SETU) brand.

When communicating the words and images we choose; the symbols, fonts, and colours we use; and the stories we tell all help convey our brand. Below you will find a range of resources including downloadable guidelines, logos, brand templates, social media assets and contacts for further support.

SETU Brand Guidelines

SETU is ambitious, welcoming, adaptable, forward-thinking, innovative, and confident. Our brand and our story reflect these attributes and our mission to transform lives and achieve excellence through collaborative approaches.

The SETU brand toolkit will provide you with a selection of elements, guidelines and resources to ensure you tell a consistent and powerful brand story through one voice.


The SETU logo is connected, student-centred and collaborative, brought to life through a vibrant and modern visual language.

Our logo represents pathways and connections, into education and far beyond. The SETU crest symbolises collaboration and connectedness. The U symbol is shorthand for 'your' university, expressing our student-centric philosophy.

SETU Brand Templates

Staff and students are encouraged to embrace and use the SETU brand.

Below you can access and download digital backgrounds for Microsoft Teams and Zoom, PowerPoint templates, report cover and research poster templates and guidelines.

SETU Social Media Branding

Existing social media profiles are required to change their identity to reflect the SETU brand.

Below you can access and download a guide to updating social media accounts and assets required to reflect the SETU brand and identity
across all social media platforms including Facebook, X (formerly Twitter), Instagram and YouTube.

SETU Campus Imagery

Below you will find a collection of high-resolution images that showcase the beauty and essence of SETU campuses.

These visuals offer a glimpse into our university's state-of-the-art facilities and picturesque landscapes, available for you to access and download.

SETU Email Signature

Please follow the below instructions to generate your new SETU email signature.

Open the link below in Google Chrome.
Type in your details to the form.
Click ’Get your signature’.
Then, select all (CTRL + A), copy it (CTRL + C)
Next, open up your email client (Outlook).
Go to settings and signature.
Paste (CTRL + V) your signature in here and hit save.

Brand Queries

If you have any questions related to the SETU brand that are not answered in the brand guidelines or downloads above, please contact Dr John Power, Brand Manager by emailing [email protected].